"What Comes After Third-Party Cookies?” is a guide from OneTrust PreferenceChoice that explains how marketers and publishers can navigate the depreciation of third-party cookies. As third-party cookies end, the most valuable component to your work will be building trust with customers. Including preference management in your strategy can enhance the user experience and deliver personalization through first-party data capture, as well as reduce opt-outs and unsubscribes. You can show customers you’re listening to what they want, while respecting and protecting their privacy.
Download this guide today and learn:
- Everything marketers and publishers need to know about the changes to third-party cookies
- Strategies to implement for first- and zero-party data collection
- Concrete steps to build trust and transparency with customers
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