Video

  • 40 minutes

The Power of Marketing Content - Creating Presentations that Sell

 
One of the things that our speaker discovered early on in working with webinars, his background previous to webinars and previous to working with Go To Webinar was more in seminars, is that even the smallest company can reach virtually every prospect they have in their marketplace especially with email invitations, which tend to drive 80%+ of the webinar registrants. Through some of the strategies that are shared in this video virtually any company can position themselves as a market leader. If you are trying to compete with the big companies or you have a small budget and want to get the most out of it the strategies shared in this video should be helpful.

In this video you will learn three important elements of writing copy that sells: content, connecting and converting. Receive useful techniques that will help you write clear, concise messages from the readers' point of view. Make more sales, connect with your target audience, and motivate your readers to take action. You may know everything about copy writing or you may be seeking out knowledge – this video has something for everyone to learn.

Bob Hanson is the president of Quantum Leap Marketing, and creator of the Must-See Webinar System™. Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events. Mr. Hanson has created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses. More than 100,000 business owners, marketers, and professionals have attended his online events since 2001.
Runtime: 39 minutes
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Agenda

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Faculty

Bob Hanson

Bob Hanson

Quantum Leap Marketing

  • President of Quantum Leap Marketing, and creator of the Must-See Webinar System™
  • Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events
  • Created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses
  • More than 100,000 business owners, marketers, and professionals have attended his online events since 2001
  • Wrote dozens of eBooks, white papers and guides for getting more sales with webinars including "7 Secrets of Winning Webinars" and "The Definitive eGuide to Marketing Webinars"
  • Personally produced and promoted more than 1,000 webinars, and created more than a dozen blockbuster webinar series in numerous industries, including one of the longest running webinar series in the world for IT professionals
  • Can be contacted at 617-901-6886 or [email protected]
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