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OnDemand Course

Google® Analytics: Know Which Half of Your Digital Ad Dollar is Wasted

Good data is the raw material of the marketing craft.

While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and quality data. Order this on-demand webinar on how you can take advantage of this free tool to drive your marketing performance. This program will discuss what marketing professionals need to know about web analytics to understand the impact from their marketing, as well as strategies on how to communicate the value of data more effectively within the organization. We'll also dive into some of the more advanced GA topics, like custom variables, mobile tracking, and social media tracking. 5 Reasons to Order •Uncover customer intent and how to turn this into competitive intelligence •Discover how to track social media and mobile marketing campaigns •Understand the impact from your marketing •Learn how to communicate the value of data more effectively within the organization •Learn how to use the data and what it means

61 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

A Primer on Google® Analytics

How to Use the Data and What It Means

Tips From the Pros:

  • Understanding Visitor Flow, Goals and Conversions
  • Segmenting Data to Pinpoint Target Audiences

Understanding Customer Intent and How to Turn This Into Competitive Intelligence

Tracking Social Media

Mobile: How Important Is It and What to Do About It

From Pada Wan to Ninja: A Peek at What GA Can Really Do

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 29, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Alan Amerault

Alan Amerault

CardinalPath

  • Associate director for the Digital Marketing (DM) team at Cardinal Path
  • Passionate advocate for customer acquisition potential with digital marketing (in particular search and display), and its ability to deliver quantifiable ROI
  • Prior to Cardinal Path, he spent five years in both the search and display media divisions of Microsoft® Advertising working with clients in both Europe and North American across a wide range of verticals
  • Frequent seminar leader and teacher on DM and has also spoken at multiple conferences on how digital marketing can drive competitive advantage
  • Native of Virginia, he currently lives and works out of the Vancouver office
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
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  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 393678
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