Video

  • 14 minutes

Nine Steps to Reaching the Inbox

 
Before a reader can engage with your content…they need to receive and open your message. So what does this take? It is a mixture or both art and science. The science of delivery/inbox placement is about the technical: how your email content (html) is coded and how your email sending infrastructure (MTA = mail transfer agent) is configured. The art of delivery/inbox placement is about the ‘right brain’ part of the puzzle: creativity/design/formatting/message. This video will provide you with an overview of the nine steps of the art and science to reaching the inbox.
Runtime: 13 minutes

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

Agenda

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

  • Director of Customer Success at ClickMail Marketing, Inc. in San Mateo, California
  • Former director of database marketing at Xylem Digital in Denver, Colorado; 2008 Internet Advertising Competition winner: Best Food Industry Email message campaign (Jamba Juice) and Best Food Industry Email message, Best of Show Email message (Jack Link’s)
  • 10 years of industry experience including account management roles at two major email service providers, ExactTarget and Lyris
  • Consults on email and social media strategy and tactics
  • Member of the Only Influencers digital marketing community
  • Has worked with a diverse portfolio of B2B and B2C email marketers including Adobe®, Funny or Die, Specialty Equipment Market Association (SEMA) and Zynga®
  • Previously presented on webinars and at workshops hosted by ExactTarget and Marketing Sherpa
  • Can be contacted at [email protected], 650-653-8116 or on Twitter® @grantkjohnson

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