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Legal Issues of Running Social Media and Mobile Sweepstakes and Contests


Stay up to date on the ever-evolving laws and regulations governing prize promotions.

Many consumers businesses are attracted to social media and mobile-based sweepstakes and contests because they present a perceived simple and fast-paced method for consumer engagement. However, in addition to the requirements of running any sweepstakes or contest, social media and mobile-based sweepstakes and contests present a number of additional challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated separately in all 50 states. This material will also address the unique issues presented when running a social media or mobile-based contest or sweepstakes, including handling of user-generated content, privacy concerns, social media platform requirements, and will address the need to consider California's restrictive privacy laws, the Federal Digital Millennium Copyright Act, and the FTC Endorsement Guidelines, among other regulations.



Rob Laplaca

Rob Laplaca

Verrill Dana, LLP

  • Author and publisher of the blog, “You Might Be A Winner” which attains over 10,000 reads per month
  • Featured speaker at numerous live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
  • Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Disney®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and many others
  • Commercial litigator with over 28 years’ experience who has tried bench and jury cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before JAMS and AAA

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