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Legal Issues of Running Social Media and Mobile Sweepstakes and Contests

 

Stay up to date on the ever-evolving laws and regulations governing prize promotions.

Many consumers businesses are attracted to social media and mobile-based sweepstakes and contests because they present a perceived simple and fast-paced method for consumer engagement. However, in addition to the requirements of running any sweepstakes or contest, social media and mobile-based sweepstakes and contests present a number of additional challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated separately in all 50 states. This material will also address the unique issues presented when running a social media or mobile-based contest or sweepstakes, including handling of user-generated content, privacy concerns, social media platform requirements, and will address the need to consider California's restrictive privacy laws, the Federal Digital Millennium Copyright Act, and the FTC Endorsement Guidelines, among other regulations.

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Legal Issues of Running Social Media and Mobile Sweepstakes and Contests

Agenda

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Legal Issues of Running Social Media and Mobile Sweepstakes and Contests

Faculty

Rob Laplaca

Rob Laplaca

Verrill Dana, LLP

  • Partner in the office of Verrill Dana, LLP
  • Practice emphasizes all aspects of promotion marketing law, including cause marketing, sweepstakes, and contests
  • Conducts regular seminars and workshops on numerous promotion marketing issues, including commercial co-ventures
  • Author of several publications related to the areas of promotion marketing law
  • J.D. degree, Brooklyn Law School; B.A. degree, Columbia University
  • Can be contacted at 203-222-3110, [email protected], or www.youmightbeawinner.com
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Legal Issues of Running Social Media and Mobile Sweepstakes and Contests

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