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33 Slides available anytime
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Creating an Online Presence for Your Business

 

Learn effective strategies you can implement now to create a stellar online presence for your business.

Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase with them. So, whether you're just starting to build an online presence or have one that needs an overhaul, this material will help you understand what to include, how to prioritize, and how to get started on (or revamp) your online presence. You'll learn how to identify the needs of your key target audiences, how to engage them where they are, and tips for having a professional (yet cost-efficient) presence. This topic is designed for the business leader but will cover the tech basics as well to help you get started without the need to become a programmer/developer. Gain resources to get on the path to an online presence that supports your business objectives and the needs of your audience. It can help your business be more successful.

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Creating an Online Presence for Your Business

Agenda

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Creating an Online Presence for Your Business

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • President, Accountable Digital, LLC
  • 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s; his experience brings together a unique combination of business development, account management, technology, and strategic planning skills; he provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (https://accountabledigital.com/peter-platt/)
  • Developed the first www.dupont.com web site (while at Saatchi & Saatchi), 1993
  • Purchased banner ads/microsite on hotwired.com for Eastman Kodak, 1996
  • One of the first 100 people certified in Google® AdWords, 2004
  • Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC – Rebranded in 2016), 2011
  • Can be contacted at 585-633-7748 or [email protected]
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Creating an Online Presence for Your Business

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