Get in front of thousands of website visitors and pay for only qualified leads.
Sponsoring a Lorman Education webinar helps your company gain qualified leads as well as adds more exposure to your brand. Our sponsors are recognized as partners and are also often looked at as industry leaders. As a webinar sponsor, your brand will be visible throughout the life of the webinar telling members who you are and showcasing your company as one dedicated to professional development.
Our webinar sponsorship program has two options that make it easy for you to gain qualified leads to help your company and team grow.
Option 1 - Select an Already Established Webinar
Find an upcoming webinar in our catalog to sponsor and we will do the rest. We will find the speakers and work with the marketing team to get your logo placed on the landing page and marketing materials. This sponsorship opportunity works great for those who want to sponsor a webinar, but don’t have the time or resources to produce a live event. We produce over 100 live webinars a month, so find one that fits your brand’s needs. Let’s get you signed up for a sponsorship today!
Option 2 - Create Your Own Webinar
Submit a relevant, educational topic, provide your own expert speaker and work closely with our production staff to get your webinar up and running. We will provide the presentation tool and the targeted marketing. This option is great for those who want to showcase their expertise in their industry. Your topic must be educational in scope and provide business knowledge, solutions and information. Let’s start working together today!
Benefits of Sponsoring
- Logo with link to your website on Lorman’s landing page for your program.
- Brand and Logo Exposure to Facebook, Linkedin and Lorman.com.
- Brand Exposure to Lorman members.
- Sponsor will receive a complete list of registered participants
- Free recording of the event.
- Webinar archived for 3 years with your company information
- Have your staff listen in on the live program!
- Sponsorship recognition during opening and closing remarks for live webinar.
- Reach qualified business professionals and decision makers
- You control your budget
* Estimated attendance of 100 -150. However we have seen some reach as high as 2000.
Frequently Asked Questions
What is your database size?
We provide continuing education for over 25 different industries. Our reach for any industry includes organic website traffic, email marketing, pay per click, social media group and paid advertising. Your course could be seen by well over 250,000 - 1,000,000 viewers.
What if I want to select only certain leads?
You certainly can. The cost per lead price is determined by number of leads and the number of qualifiers. More qualified leads will cost more. We suggest you take all the leads at the lowest cost because we have found these are still highly qualified leads because of the topic of the webinar.
Can I market the webinar to my audience?
Of course. We will provide a tracking parameter that will help us segment these people out so you don't pay for them.
What is average cost per lead?
This depends greatly on the number of leads, qualifiers and audience. Give us a call today, and we can give you proposal.
Can I sponsor more than one webinar?
You sure can. We do work out a better pricing plan based on volume? However, we will make sure that the sponsor is a great fit for the topic.
I already have a webinar planned, can you help market it?
Yes we can. Please contact us, so we discuss how our promotional email sends work.
Do you market white papers?
Yes we do! We can take your existing white papers and market them to our audience. This is a great way to use your existing content to generate top shelf leads.