Learn to convey the benefits of your product and close more sales through demonstrations.
So much of closing a deal revolves around sales demos. Most people need to touch and use a product before purchasing, and a demonstration will most likely convince them to take that final leap in the customer journey to complete the purchase. You may have passion for the product, or you may know the awesomeness of the product features, but you need to convey these benefits to the customer. How do you convince them of the value? What can you do to share the excitement and ensure their purchase? If you have questions about closing more sales through demonstration, then this presentation is built with you in mind.
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Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Use the Art of Preparation - Customers Know Too Much
Conduct a Client Discovery - Know the Wants and Needs
Begin With the End in Mind
Remember David Ogilvy - Tell the Story
It Is Not About the What - It Is All About the Why
Take Your Hands off the Wheel - the Apple Method
Use Case Study to Tell Your Story
Interaction Is Crucial for Success
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More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 11, 2023.
Call 1-866-352-9540 for further credit information.
Audio & Reference Manual
No credit available.
MP3 Download
No credit available.
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Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Drew Stevens, Ph.D.
Stevens Performance Group
- Works with founders and senior leaders of middle-market organizations that struggle and transforms them into thriving businesses
- Highly accomplished senior strategic leader with proven experience to lead turnaround situations, implement change, optimize business units, rationalize workforces, operationalize revenue, revitalize processes and drive measurable financial performance for increased sales, profit growth, and customer retention
- Helps transform business professionals into abundant individuals, create a better lifestyle, longevity, higher levels of liquidity, and leave a lasting legacy
- Author of 14 books and over 3,500 business articles
- During his 37-year career, has aided organizations gain over $11B in new revenue
- Passion for sales is well known as he has coached thousands internationally while also creating several accredited university sales programs
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More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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