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Pricing Psychology Techniques for Sales Professionals

Learn how to boost sales and decrease price arguments using psychological research.

Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a salesperson. With the sale becoming more complex, psychology is required to understand buyer resistance and sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance, then this topic was built with you in mind to help you close more business today -- guaranteed! Psychological pricing is nothing more than how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer, the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition, and provide the value required of your consumer.

59 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Psychology of Buying a Quick Review

Today's Customer - Armed, Ready, and Perhaps a Bit Cautious

Value and Price - What Is Most Important

Examples of Psychological Pricing

How to Reduce the Edge of Price - 3 Simple Strategies

Watch Margins but Provide Room for Negotiation

When Discounting Can Be Effective

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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 14, 2022.

Call 1-866-352-9540 for further credit information.

MP3 Download

No credit available.

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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Stevens Performance Group

  • Works with founders and senior leaders of middle-market organizations that struggle and transforms them into thriving businesses
  • Highly accomplished senior strategic leader with proven experience to lead turnaround situations, implement change, optimize business units, rationalize workforces, operationalize revenue, revitalize processes and drive measurable financial performance for increased sales, profit growth, and customer retention
  • Helps transform business professionals into abundant individuals, create a better lifestyle, longevity, higher levels of liquidity, and leave a lasting legacy
  • Author of 14 books and over 3,500 business articles
  • During his 37-year career, has aided organizations gain over $11B in new revenue
  • Passion for sales is well known as he has coached thousands internationally while also creating several accredited university sales programs
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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 410397
Published 2022
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