Learn how to boost sales and decrease price arguments using psychological research.
Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a salesperson. With the sale becoming more complex, psychology is required to understand buyer resistance and sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance, then this topic was built with you in mind to help you close more business today -- guaranteed! Psychological pricing is nothing more than how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer, the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition, and provide the value required of your consumer.
Add to Wishlist
More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Psychology of Buying a Quick Review
Today's Customer - Armed, Ready, and Perhaps a Bit Cautious
Value and Price - What Is Most Important
Examples of Psychological Pricing
How to Reduce the Edge of Price - 3 Simple Strategies
Watch Margins but Provide Room for Negotiation
When Discounting Can Be Effective
Add to Wishlist
More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 14, 2022.
Call 1-866-352-9540 for further credit information.
MP3 Download
No credit available.
Add to Wishlist
More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Drew Stevens, Ph.D.
Stevens Performance Group
- International financial educator for individuals seeking to optimize and understand retirement
- Works with individuals that grapple with finances and transforms them into wealthy professionals with the liquidity and lifestyle they desire to live with profound longevity to create a legacy
- History on Wall Street, gaining a vast knowledge of financial markets and 37 years of experience enabling him to create a holistic plan for every individual, helping to maximize income and mitigate risk while never running out of retirement money
- Well-known international keynote speaker, workshop provider, and media host
- Author of 14 books (his latest, Understanding Social Security) and over 5,500 articles to stimulate others to increase their knowledge and awareness of the financial markets
- Holds licenses in seven states enacting as a fiduciary for his clients
- NSSA certified
Add to Wishlist
More Program Information
Why Lorman?
Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
