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Pricing Psychology Techniques for Sales Professionals

Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research.

Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a sales person. With the sale becoming more complex, psychology is required to understand buyer resistance, sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance then this topic was built with you in mind to help you close more business today - guaranteed! Psychological pricing is nothing more than the how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer; the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition and provide the value required of your consumer.

59 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Psychology of Buying a Quick Review

Today's Customer - Armed, Ready and Perhaps a Bit Cautious

Value and Price - What Is Most Important

Examples of Psychological Pricing

How to Reduce the Edge of Price - 3 Simple Strategies

Watch Margins but Provide Room for Negotiation

When Discounting Can Be Effective

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More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on February 7, 2018.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Stevens Performance Group

  • Works with individuals and organizations that grapple with finances and transform them into wealthy professionals with the liquidity and lifestyle they desire to live with profound longevity in order to create a legacy
  • Has worked on Wall Street since 1985, helping portfolio managers, traders, brokers, and other investment professionals
  • His experience has enabled him to work with commercial and investment bankers, private equity, and venture capital, as well as to conduct several mergers & acquisitions
  • Has produced over $11 billion in revenue for organizations while always delivering to others
  • Contributed 14 books and over 4,500 articles and internet articles to stimulate others to increase their knowledge and awareness of the financial markets
  • Registered insurance professional and working actively towards his investment advisory certification
  • Well-known international keynote speaker and seminar producer
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401522
Published 2018
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