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How to Write an Outstanding Follow-Up Email to Win Sales

Learn effective tips and tricks to craft professional and personable emails to achieve sales objectives.

Email has become an increasingly important marketing tool in the sales process. Whether it's used as a follow up method of communication after a tradeshow, webinar, download, face-to-face meeting, or lead generation, email can be a powerful device that can help move the prospect through the sales funnel. Learn specific tips and tricks on how you can craft emails that can help you to achieve your communications objectives - whether it's to continue nurturing the relationship, stimulate additional product interest, or ultimately close the sale.

Runtime: 47 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Role of Emotions in Email Communication

Subject Lines: The Long and Short of It

Creating Compelling Content

Recipient Behavior: Preview Screens, Blocked Images and More

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 13, 2018.

Call 1-866-352-9540 for further credit information.

Audio & Reference Manual

No credit available.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Carolyn Goodman

Carolyn Goodman

Goodman Marketing Partners, Inc.

  • A 30+ year marketing veteran, Carolyn spent the last 15 years running her own marketing consulting agency, working with a variety of B-to-B and B-to-C clients
  • Carolyn spent many years honing her craft at major advertising and direct marketing agencies in the U.S. and Canada including Chiat/Day, DDB Needham, Ogilvy & Mather Direct, Cohn & Wells and 360 Group, and client-side at Bank of America, 1st Nationwide Bank and California Closets
  • Winner of 10 DMA Echo Awards, nine ADDY Awards, and numerous other honors from the Philadelphia Direct Marketing Association, the Caples Awards, B2B Magazine, Com-municator Awards, PREMIERE Print Awards, Davey Awards, Summit Awards and Fund-raising Success Awards
  • Her brand experience includes F500 companies like AAA, ADT, Autodesk, Microsoft, Levi Strauss, TANDBERG, Universal Studios Hollywood and University of Phoenix
  • A case study of her work for nonprofit radio station KCSM-FM, was featured in the book, Strategy & Tactics for Boosting Direct Mail Response, published by DirectMarketing IQ, while another case study of her work for KCSM’s counterpart in television was featured in the book, Successful Direct Marketing Methods, 8th Edition, by Bob Stone and Ron Jacobs
  • For many years, Carolyn was a regular blogger for Target Marketing, offering pithy advice and insights at The Power Punch
  • An in-demand speaker, she has held workshops, been a keynote, and has conducted many different webinars on a variety of marketing topics for Direct Marketing Association Annual Conference, Autodesk Reseller Bootcamp, DM Day at Your Desk, Napa Valley Vintners Association, the National Association of Women Business Owners, the Women’s Presidents Organization, and the Marin County Rotary Club
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Product ID: 401154
Published 2018
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