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OnDemand Course

How to Use Facebook® as an Effective Sales Tool

Cold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder.

With over 800 million active users Facebook® is quickly becoming the destination of most Internet users. Companies looking to develop and increase sales can use Facebook® to pinpoint and engage prospects that are most likely going to buy their products and/or services.

Whether you are a social media novice or expert this on-demand webinar will give you the tools needed to attract and convert potential prospects using Facebook® overnight.


Runtime: 81 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Facebook®

  • Brief History of Social Media
  • Content Is King
  • Find Your Audience Online

Facebook® Pages

  • Personal Page vs. Fan Page
  • Fan Page Design and Strategy
  • Drip Irrigation Marketing

Facebook® Pay-per-Click

  • Targeting Your Audience
  • Testing Your Message
  • Conversion, Conversion, Conversion
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 8, 2013.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

David Steel

David Steel

The Steel Method

  • Principal of The Steel Method
  • For nearly two decades, marketing visionary David Steel has taught companies how to engage customers and prospects to drive revenue
  • After founding his first company at the age of 20 and successfully growing and selling it to a Fortune 150 firm, David co-founded “Sneeze It” one of today’s fastest growing social media firms dedicated to integrating social media into an organizations sales process
  • Widely recognized for his ability to monetize social networks he has worked with national brands such as MLB and Playboy industries on developing and maintaining their social networks
  • Renowned keynote speaker, motivator, trainer, and strategist
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392164
Published 2013
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Available in Multiple Formats

Purchase this course and learn on your schedule!