As a marketer or salesperson, you likely assume that you are engaged in a direct war against your traditional competition, but in reality, there is a third and far less anticipated enemy - the status quo.
In fact, up to 60% of today's qualified sales leads end in "no decision." To grow your business, you need to understand the root causes of the status quo barrier and then learn how to defeat those causes. Purchase this OnDemand Webinar and learn effective techniques, such as visual storytelling, to create compelling positioning and messaging in your campaigns and conversations. Namely, you will learn how to elevate your messaging to rise above the traditional spec war or "bake-off" in order to differentiate your company from the competition and create a "buying vision." By illustrating how your solution/company will help prospects overcome challenges and achieve their goals, you will create the buying vision that will help break through the status quo barrier to create more opportunities and win more deals.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Find out Why "Why Change" Messaging Is More Powerful Than "Why You" Messaging When It Comes to Differentiating Your Solution and Creating Urgency to Change
Learn the Four Causes of the Status Quo Barrier That Lead to "No Decision" and How You Can Overcome Them to Create More Opportunities and Lead Change
Get a Proven Storytelling Model to Help You Create and Deliver Messages That Are Remarkable, Memorable and Cause Customers to Want to Choose You
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 10, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tim Riesterer
Corporate Visions, Inc.
- More than 20 years of marketing and sales experience
- Chief strategy and marketing officer for Corporate Visions, Inc.
- Responsible for leading the strategic direction of the company in thought leadership, positioning and product development
- Prior to Corporate Visions, co-founded Customer Message Management, LLC (CMM Group), where he was CEO until it was acquired by Corporate Visions in 2008
- Before CMM Group, Tim was CMO and vice president of Strategic Services for Ventaso
- Additionally, he was president and CEO of Brady Marketing Group and has worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems
- Co-wrote “Customer Message Management: Increasing Marketing’s Impact on Selling” (Thomson/AMA) and “Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals” (McGraw Hill)
- Degree in mass communications and journalism from the University of Wisconsin-Milwaukee
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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