Learn how business to business and business to consumer marketers can double or triple their direct mail letter and email response rates.
Direct mail and email can be very profitable as they can be the most cost effective and fastest ways to generate leads and increase sales. But many marketers lose time and money because they violate some of the time tested rules - marketing blunders that depress response. Learn how to create a successful, profitable direct mail sales letter and/or email letter. You will never look at a direct mail or email letter the same way again ... knowing how to supercharge your marketing, evaluate the copy and success of a letter before it goes out.
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Costly Blunder #1 Not Knowing the Difference Between Creating a Great Direct Mail Letter and a Great Email; A Direct Mail Letter and an Email Letter Share a Lot of Commonalities but There Are Significant Differences
- Direct Mail Differences
- Email Differences - Plus the #1 Rule Most Email Marketers Break
Costly Blunder #2 Copy Blunders That Cripple Response
- Direct Response Is the Mega Difference Between Success and Failure; It's Not Advertising, Journalistic and Editorial Copy
- 12 Critical Copy Principles for Success
Costly Blunder #3 Overlooking Proven Response Boosting Triggers
- Paragraph, Sentence Rules
- First Sentence Essentials
Costly Blunder #4 the Letter Has a Weak Offer
- Three Essentials to an Offer
- How to Increase Response With Your Offer Clearly Stated in the Letter
Costly Blunder #5 Anemic Call to Action (CTA)
- How to Close a Powerful Sales Letter
- What Never to Do With a CTA
Costly Blunder #6 How Art Can Kill Your Letter's Response
- Direct Mail Art Rules
- What Email Tests Prove
Costly Blunder #7 the Close
- How to Blow It Big Time
- What Never to Forget
Bonus: What Everyone Should Know About the Impact of the Email or Postal List on Response
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 28, 2016.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Craig Huey
Creative Direct Marketing Group, Inc.
- President of the Creative Direct Marketing Group, Inc. - a advertising and marketing agency specializing in generating leads and sales
- Winner of 78 industry awards, publisher of Direct Marketing Update newsletter, clients internationally
- Dynamic webinar presenter, speaker at corporate seminars, organizational conferences and universities
- Regular guests on Neil Cavuto Show on FOX and writer of several books – the latest: How to Market Under the JOBS Act
- Can be contacted at [email protected]
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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