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Employer Branding Techniques for Engaging Candidates Online

Learn best practices and the most modern techniques for attracting and engaging potential applicants.

If you're struggling to get enough applicants for your open jobs, regardless of company size, you must move beyond simply posting open jobs. It's time to realize that if your organization expects to succeed in attracting top talent in today's ultracompetitive job market you need to add a focus on proactively building your external employer brand image. Employer branding will make your organization more visible, build interest, maintain that initial engagement with potential applicants and then it will help to convince them to apply for your jobs. A good employer brand image helps applicants literally feel the excitement and understand all the benefits of working at your organization. During this highly interactive topic, renowned recruiting and branding expert Dr. John Sullivan will highlight the best practices and the most modern techniques for attracting and engaging potential applicants.

Runtime: 90 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Understanding the Power, the Many Benefits and the ROI of Employer Branding

Learn About the Attraction Factors and the Brand Pillars the Top Candidates Care About

Identifying the Most Effective Low-Cost Channels for Reaching and Engaging Your Targeted Prospects Including Social Media, Video, Texting, and Referrals

Highlighting Proven Best Practices in Employer Branding, Candidate Attraction, and the Candidate Experience

Easy to Implement Action Steps and Roadblocks to Avoid in Order to Strengthen Your Employer Brand Effort

Providing Answers to All Your Recruiting Questions

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 9, 2020.

Call 1-866-352-9540 for further credit information.

  • ASA 1.5
     
  • This program qualifies for 1.5 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • SHRM 1.5
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDC(s) for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

John Sullivan

John Sullivan

Dr. John Sullivan & Associates

  • Internationally known HR thought-leader from the Silicon Valley; specializing in strategic talent management solution
  • Prolific author with over 900 articles and 10 books covering all areas of talent management along with his many articles and books; has written over a dozen white papers, conducted over 50 webinars, dozens of workshops and has been featured in over 35 videos
  • Engaging corporate speaker who has excited audiences at over 300 corporations/organizations in 30 countries on all 7 continents
  • Ideas have appeared in every major business source including the Wall Street Journal, Fortune, BusinessWeek, Fast Company, CFO, Inc., NY Times, SmartMoney, USA Today, HBR and the Financial Times; in addition, he writes for the WSJ Experts column and the LinkedIn® Talent blog
  • Interviewed on CNN and the CBS and ABC nightly news, NPR, as well many local TV and radio outlets
  • Fast Company called him the Michael Jordan of hiring, Staffing.org called him the father of HR metrics and SHRM called him one of the industries most respected strategists
  • Selected among HR’s Top 10 Leading Thinkers and was ranked #8 among the top 25 online influencers in talent management
  • Served as the Chief Talent Officer of Agilent Technologies, the HP spinoff with 43,000 employees as well as becoming the CEO of the Business Development Center, a minority business consulting firm in Bakersfield, California
  • Currently a professor of management at San Francisco State, 1982 – present
  • He wants to hear and respond to your most pressing questions about advanced talent strategies; his articles can be found all over the internet and on his popular website www.drjohnsullivan.com and on www.ERE.Net
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

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Product ID: 406982
Published 2020
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