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Audio & Reference Manual

Increase Your Response Rates With Better Emails and Messages

Gain a better understanding of how to improve open rates of recruiting efforts through emails. Even as communication between recruiters and employment candidates has evolved, email still plays a critical role. However, getting your messages to cut through the clutter, and ideally generate a response, has never been more difficult. This topic is designed to help you overcome this challenge. You'll learn how to craft messages that get and sustain prospects' attention and avoiding landing in their spam folder. In addition, you'll learn how to continue the conversation, including when it's appropriate to move past email, and leave better equipped to stand out in today's crowded, chaotic communication environment.
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Introduction: Email's Place in Your Recruiting Efforts
  • Email, Social Media, and Cold Calls: The Right Mix
  • When Email Doesn't Work
  • Why We're Here: To Give You a Competitive Advantage in Today's Competitive Employment Environment
Cutting Through the Clutter With Compelling Subject Lines and Copy
  • Writing From the Candidate's Point of View
  • The First Impression: Subject Lines That Stand out
  • Word Choice: Strong vs. Weak
Avoiding the Junk Pile
  • What Filters Look for
  • Dos and Don'Ts for Landing in the Inbox
  • Testing Your Messages
Improving Open Rates
  • The Importance of the Sender
  • Timing Is Everything
  • List Segmentation
Final Thoughts: How to Keep the Conversation Going
  • Follow-up Strategies
  • Complimentary Efforts
  • How to Handle Nonresponsive Candidates
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Anthony Juliano

Anthony Juliano

Asher Agency

  • Vice president/general manager at Asher Agency and the president and founder of Point Six Four Consulting and Training
  • Experienced trainer, writer, and marketing and communication strategist, he approaches his work with one simple goal: to help others understand our changing communication environment
  • Seasoned trainer on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn), he has presented at several national and international conferences and has delivered a TEDx presentation
  • Graduate of Salem State University, Indiana University, and Indiana Tech and he teaches colleges classes in writing, communication, marketing, and social media
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 405859
Published 2019
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