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Increase Your Response Rates With Better Emails and Messages

Gain a better understanding of how to improve open rates of recruiting efforts through emails. Even as communication between recruiters and employment candidates has evolved, email still plays a critical role. However, getting your messages to cut through the clutter, and ideally generate a response, has never been more difficult. This topic is designed to help you overcome this challenge. You'll learn how to craft messages that get and sustain prospects' attention and avoiding landing in their spam folder. In addition, you'll learn how to continue the conversation, including when it's appropriate to move past email, and leave better equipped to stand out in today's crowded, chaotic communication environment.


Runtime: 89 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Introduction: Email's Place in Your Recruiting Efforts

  • Email, Social Media, and Cold Calls: The Right Mix
  • When Email Doesn't Work
  • Why We're Here: To Give You a Competitive Advantage in Today's Competitive Employment Environment

Cutting Through the Clutter With Compelling Subject Lines and Copy

  • Writing From the Candidate's Point of View
  • The First Impression: Subject Lines That Stand out
  • Word Choice: Strong vs. Weak

Avoiding the Junk Pile

  • What Filters Look for
  • Dos and Don'Ts for Landing in the Inbox
  • Testing Your Messages

Improving Open Rates

  • The Importance of the Sender
  • Timing Is Everything
  • List Segmentation

Final Thoughts: How to Keep the Conversation Going

  • Follow-up Strategies
  • Complimentary Efforts
  • How to Handle Nonresponsive Candidates
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 15, 2019.

Call 1-866-352-9540 for further credit information.

  • ASA 1.25
     
  • This program qualifies for 1.25 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • HR Certification Institute 1.5
     
  • This E-Learning program has been approved for 1.5 (General) recertification credit hours toward aPHR(TM), aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM) and SPHRi(TM)recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
     
  • SHRM 1.25
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.25 PDC(s) for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

  • Those applying for AIA and HRCI must view 100% of the program and answer the questions following the program.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Anthony Juliano

Anthony Juliano

Asher Agency

  • Vice president/general manager at Asher Agency and the president and founder of Point Six Four Consulting and Training
  • Experienced trainer, writer, and marketing and communication strategist, he approaches his work with one simple goal: to help others understand our changing communication environment
  • Seasoned trainer on a variety of topics, including communication, marketing, branding, productivity, and social media (with a specific focus on LinkedIn), he has presented at several national and international conferences and has delivered a TEDx presentation
  • Graduate of Salem State University, Indiana University, and Indiana Tech and he teaches colleges classes in writing, communication, marketing, and social media
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 405859
Published 2019
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