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How to Use Sales Techniques and Best Practices for Recruiting

Hiring talented individuals is critical to an organization's success.

Recruiting employees can be a challenging task. A successful recruitment process must produce a viable pool of qualified applicants of diverse candidates that want to work in your organization. Leaders face many new workforce challenges today as they grapple with managing a diverse workforce, directing remote employees, the rise of artificial intelligence, GIG work and the blurring of work and life issues. To meet these challenges, recruiters must make important decisions, including whom to target, what message to convey and how to design the recruitment process. Just like a good salesperson, being a successful recruiter is not about presenting a pile of resumes with the hope that one sticks. It's about knowing the job (just as a salesperson must know the product or service that they are selling), finding candidates who are fully capable of doing the work, and then closing the deal. Recruiting is a complex form of solution selling. It takes great recruiters to hire great candidates and it takes great selling skills to be a great recruiter. This topic will focus on how organizations can build an attractive brand where perspective employees will want to work. Companies spend considerable time and money on marketing campaigns to build a loyal customer base, but many often neglect to develop an equally strong employment brand to attract the best applicants. Thanks to the prevalence of technology and social media, employees can reveal and share how they experience a company's brand. Now everyone can get a pretty good idea of what is actually happening inside of an organization. This includes the entire employee experience, from hiring and onboarding to career development opportunities and departure. Your workplace reality is more transparent than ever. Organizations must adapt their missions and management styles accordingly. This information will give you tools and strategies to help you increase your company's employment brand and recruitment strategies. New recruits are seeking jobs that fit their lifestyle. This material will help you to build a compelling workplace culture and champion an appealing employment brand that will help you to recruit and hire the best and the brightest. It will guide you in honing your sales skills in the recruitment arena and help you to fashion a recruitment strategy that invokes the idea of surrounding yourself with people that will be committed to the organization and that remind you of the future, not the past.

Runtime: 103 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Best Practices for Recruiting/Recruiting Is Sales

  • Be Innovative
  • Get Your Team Involved
  • Invest in Onboarding
  • Fine-Tune Job Descriptions
  • Selling the Idea of a Job to a Candidate

Building Relationships

  • Always Sound Credible
  • Avoid Cliched or Rehearsed Statements
  • Don't Sound Like a Robot
  • Believe in What You Are Talking About
  • Don't Be Manipulative

Using Sales Techniques for Recruiting

  • Activating the Trust Switch
  • Activating the Likeability Switch
  • Activating the Evidence Switch

The Recruitment Process

  • The College Approach - the Personal Touch
  • Creative Ways to Lure Great Candidates
  • Demand Diversity and Inclusion
  • Provide a Career Roadmap
  • Require New Standards for Leadership
  • Communication Style - Do's and Don'ts - Be Flexible

Creating a Compelling Employment Brand

  • Up-To-Date Technology
  • Fair and Equitable Compensation
  • Work/Life Balance
  • Creative Collaborative Work Experiences
  • Opportunities to Learn From Others
  • Recognition
  • Highlight Culture and Mission
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on January 22, 2020.

Call 1-866-352-9540 for further credit information.

  • ASA 1.5
     
  • This program qualifies for 1.5 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • SHRM 1.5
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDC(s) for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Hammond, Sr.

Larry Hammond, Sr.

V1H Consulting

  • Principal with V1H Consulting
  • Through his workshops, strategy sessions and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
  • By producing an organizational culture that creates a contagious leadership environment, he helps them to achieve maximum performance, increase employee retention, and heightened employee engagement
  • More than 20 years of senior leadership, coaching, training and development experience
  • Mentor in business, marketing, sales, human resources, entrepreneurship and leadership in public agencies and community organizations
  • Facilitated management and employee feedback sessions
  • Coaches leaders and managers in public and private industry around team building and culture development
  • Developed, delivered and evaluated a variety of training seminars, including, customer service, change management, strategic planning leadership development and public speaking
  • Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires and connects leaders who strengthen a diverse community
  • Designed, developed and delivered management and leadership programs for managers in the public, private and nonprofit sectors that helped clients improve employee and organizational performance
  • Certified in Managing Organizational Change (MOC)
  • 34 strong certified strengths coach
  • M.A. degree in public administration, The Tseng College; Graduate, international, at California State University, Northridge; B.S. degree, Clark Atlanta University, Atlanta, GA; also completed graduate courses in public administration from Catholic University, Washington, D.C. and in information technology, University of the District of Columbia
  • Can be contacted at 626-379-4108 or [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406858
Published 2020
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