Live Webinar

60-minute live streaming program
  • December 14
  • 1:00 - 2:00 pm EST

Creating an Employer Brand to Recruit Top Talent

December 14

Learn how your organization can build an attractive brand where prospective employees will want to work.

In today’s competitive talent market, businesses must up their game to become and remain an employer of choice. Business leaders today have an acute need to find and retain top talent to be successful. Unemployment is now at historically low levels. That means that competition for the best talent is at an all-time high. Therefore, having a compelling employer brand that will attract top talent is crucially important. Ironically, most employers are only scratching the surface of having a competitive employer brand. A survey of over 11,000 employers says that only 30-50% are ready to meet the most critical workforce expectations and trends, according to Deloitte’s Human Capital Report. Creating an attractive brand is more important than ever.

This topic will focus on how organizations can build an attractive brand where prospective employees will want to work. Companies spend considerable time and money on marketing campaigns to build a loyal customer base but often neglect to develop an equally strong employment brand to attract the best applicants. Thanks to the prevalence of technology and social media, employees can reveal and share how they experience a company’s brand. Now everyone can get a pretty good idea of what is happening inside of an organization. This includes the entire employee experience, from hiring and onboarding to career development opportunities and departure. Your workplace reality is more transparent than ever. Remember, you have an employer brand whether you have put any effort behind it or not – so why not put in the effort to craft a brand that makes you proud? Attract the best talent and keep that talent in your organization so that it can thrive and grow.

Learning Objectives

  • You will be able to describe the benefits of a positive employer brand and how it affects recruitment and retention.
  • You will be able to discuss strategies to develop and enhance your employer brand.
  • You will be able to identify the best ways to promote your employer brand.
  • You will be able to review your current brand reputation and improve it.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Importance of Creating a Compelling Employer Brand
  • Developing a Story
  • Sharing Your Story
  • Recruitment
  • Hiring
  • Retention
Why Millennials Are Looking for a Great Brand
  • Everything Faster
  • Diversity and Inclusion
  • The Power of Information at Their Fingertips
  • Positive Interactions
Create a Millennial-Ready Experience
  • Provide More Flexibility
  • Provide Opportunities to Make a Difference
  • Provide for Professional Development Opportunities
  • Provide Opportunities for a Collaborative Work Environment
Analyzing Your Brand
  • Know Your Competition
  • Know Your Culture
  • Know Your Values
  • Know Your Purpose
Strategies for Creating a Compelling Employment Brand
  • Up-to-Date Technology
  • Fair and Equitable Compensation
  • Work-Life Balance
  • Creative Collaborative Work Experiences
  • Opportunities to Learn From Others
  • Recognition
  • Highlight Culture and Mission
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • ASA 1.0
     
  • This program qualifies for 1.0 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • HR Certification Institute 1.0
     
  • This program has been approved for 1.0 (General) recertification credit hours toward aPHR(TM), aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM) and SPHRi(TM)recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
     
  • SHRM 1.0
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.0 PDC(s) for the SHRM-CP or SHRM-SCP.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for human resource managers, recruiters, hiring managers, benefits and payroll professionals, personnel managers, presidents, vice presidents, business owners, and managers.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Hammond, Sr.

Larry Hammond, Sr.

V1H Consulting

  • Principal with V1H Consulting
  • Through his workshops, strategy sessions, and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
  • By producing an organizational culture that creates a contagious leadership environment, he helps them to achieve maximum performance, increased employee retention, and heightened employee engagement
  • More than 20 years of senior leadership, coaching, training, and development experience
  • Mentor in business, marketing, sales, human resources, entrepreneurship, and leadership in public agencies and community organizations
  • Facilitated management and employee feedback sessions
  • Coaches leaders and managers in public and private industry around team building and culture development
  • Developed, delivered, and evaluated a variety of training seminars; including, customer service, change management, strategic planning leadership development, and public speaking
  • Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires, and connects leaders who strengthen a diverse community
  • Designed, developed, and delivered management and leadership programs for managers in the public, private, and nonprofit sectors that helped clients improve employee and organizational performance
  • Certified in Managing Organizational Change (MOC)
  • 34 strong certified strengths coach
  • M.A. degree in public administration, The Tseng College; graduate, international, at California State University, Northridge; B.S. degree, Clark Atlanta University, Atlanta, GA; completed graduate courses in public administration, Catholic University, Washington, D.C. and in information technology, University of the District of Columbia
  • Can be contacted at 626-379-4108 or [email protected]
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 409330
Published 2021
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