Show navigation

Available in:

OnDemand Course

Using Social Media for Public Works and Utility Professionals

Learn how to use social media to keep your community engaged and the steps required to build an effective social media policy.

As a utility professional you are a person of service. You serve the citizens of your area to provide them with what we consider a basic right. Unfortunately in this age of social media those same citizens you serve may have lost their gratitude for the privileges you provide, often only engaging at the roughest moments, without worry because of the shelter and anonymity provided by social media. You may have even asked yourself why you would even bother with social media if it's just an outlet for customer complaints. What if it could be used to mend the gap? To connect with the public, share your story as humans serving humans and to showcase the effort you put in to provide a service citizens seldom stop to think about, and the day by day operations it takes to keep their service running smoothly, the problems you solve and the people who solve them. This topic will unlock the process of planning a social media campaign to connect with your audience, grasp how to build purposeful content, monitor to improve your campaign and take control of your social media presence.

Runtime: 102 minutes
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Create Your Plan in the Space Where Your Strengths and Assets Collide

Establishing Goals - How Will Social Media Benefit You?

Outlining Target Market

Which Social Networks Will You Use?

Research

Setting up Your Page

Brainstorm Topics

Consider Your Mix

Determining Frequency for Brand Building Posts

Outline Your Process

Budget

Determine How You Will Monitor Success

Tricks

Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 16, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Monica Pitts

Monica Pitts

MayeCreate Design

  • Chief creative officer of MayeCreate Design
  • More than 17 years of marketing experience
  • Focuses on web design and online marketing for the construction industry
  • Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
  • MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
  • Awarded best website and marketing materials 2013 by the National Asphalt Pavement Association on behalf of MAPA, the Missouri Asphalt Pavement Association
  • Over $950,000 generated in online donations in December of 2018 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 122 area nonprofits
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 405500
Published 2019
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!