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Pricing Psychology Techniques for Sales Professionals

Learn how to boost sales and decrease price arguments using psychological research.

Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a salesperson. With the sale becoming more complex, psychology is required to understand buyer resistance and sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance, then this topic was built with you in mind to help you close more business today -- guaranteed! Psychological pricing is nothing more than how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer, the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition, and provide the value required of your consumer.

59 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Psychology of Buying a Quick Review

Today's Customer - Armed, Ready, and Perhaps a Bit Cautious

Value and Price - What Is Most Important

Examples of Psychological Pricing

How to Reduce the Edge of Price - 3 Simple Strategies

Watch Margins but Provide Room for Negotiation

When Discounting Can Be Effective

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 14, 2022.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Stevens Performance Group

  • International financial educator for individuals seeking to optimize and understand retirement
  • Works with individuals that grapple with finances and transforms them into wealthy professionals with the liquidity and lifestyle they desire to live with profound longevity to create a legacy
  • History on Wall Street, gaining a vast knowledge of financial markets and 37 years of experience enabling him to create a holistic plan for every individual, helping to maximize income and mitigate risk while never running out of retirement money
  • Well-known international keynote speaker, workshop provider, and media host
  • Author of 14 books (his latest, Understanding Social Security) and over 5,500 articles to stimulate others to increase their knowledge and awareness of the financial markets
  • Holds licenses in seven states enacting as a fiduciary for his clients
  • NSSA certified
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

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Product ID: 410397
Published 2022
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