Learn why social media is so important for business growth.
This topic will explore why social media and online reputation management are so crucial for today's business success. It will provide insight into the importance of social media and online reputation management for businesses, as well as the associated customer and revenue growth benefits social media and online reputation management provide to businesses. Additionally, the presentation will discuss the basics of developing a social media strategy.
Learning Objectives
- You will be able to recognize the importance of social media and online reputation management.
- You will be able to recognize the business benefits of social media management.
- You will be able to identify the business benefits of online reputation management.
- You will be able to recognize how to develop a social media and online reputation strategy.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overview
- What Is Social Media and Online Reputation Management?
- Purpose of Today's Webinar
Importance of Social Media and Online Reputation Management
- Social Media at a Glance
- Importance of Social Media Channels
- Importance of Social Media to Consumers
- Importance of Online Reputation
- Online Reputation Review Sites
- Importance of Business Reviews and Ratings to Consumers
- What Do Reviews and Ratings Mean to a Business
Business Benefits of Social Media Management
- Build Brand Awareness and Loyalty
- Helps Business Growth and Increased Revenue
- Drives Scalability and Reach
- Provides Valuable Analytics
- Helps Business Reputation
- Most Cost-Effective Form of Advertising and Marketing
Business Benefits of Online Reputation Management
- Reviews Act as Social Proof to Drive Purchases
- Improves Ranking on Search Engine Results
- Reviews Increase Click-Through Rates
- Positive Reviews Build Trust With Prospective Customers
- Managing Reviews Provides Opportunities to Win Back Dissatisfied Customers
- Review Management Helps Improve Overall Business Operations
How to Develop a Social Media and Online Reputation Management Strategy
- Set Social Media and Reputation Management Goals
- Identify Your Target Audience
- Conduct Competitive Analysis
- Choose the Right Platforms
- Develop a Content and Review Strategy
- Develop a Measurement Strategy
- Choos the Social Media and Reputation Tools Best for Your Business
Questions and Answers
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 9, 2023.
Call 1-866-352-9540 for further credit information.
- ASAP PACE 0.1
- This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
- IAAP 1.0
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
CPE/NASBA - QAS Self Study 1.8 including Communications and Marketing 1.8
- Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a QAS Self Study sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications and Marketing for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: QAS Self Study. Please refer to the information in this advertisement for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Michael Brown
MyARsocial
- Managing director of AaronRichards Global Partners, LLC and founder/CEO of MyARsocial.com (a social media and online reputation management technology platform and toolset)
- Over 30 years of experience in management consulting
- Founded and managed three national and international practices for large prestigious consulting firms
- Delivers speeches and presentations to small and medium-sized business networks and organizations on how businesses can better leverage social media and manage their online reputations to improve business growth
- Has delivered speeches and presentations to national conventions in the fields of information technology, human resources, pensions benefits, and finance
- Has conducted numerous workshops for companies and government agencies on subjects including business process reengineering, business strategy, IT strategy and operations, M&A integration, IT benchmarking, and HR benchmarking
- Has taught IT classes at the university level and for professional business organizations
- Has provided professional career coaching to executives in the finance, banking, IT, and human resources fields
- Master’s degree in finance and management information systems, with Honors, Indiana University; B.S. degree in finance and human resource management, Indiana University; graduate of Harvard’s Executive Management Program
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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