Live Webinar

60-minute live streaming program
  • January 20
  • 1:00 - 2:00 pm EST

Influencer Marketing for your Nonprofit Organization

January 20

Learn how your influencer marketing campaign can be a success.

CEO Erika Taylor Montgomery and Director of Marketing & PR Danielle Winski will discuss tips, tricks, and approaches for creating an influencer marketing strategy. Topics include explaining what influencer marketing is, how influencers can help your organization, and types of influencers. We will also discuss choosing the best influencers to approach to reach your goals, measuring success, and more.

Learning Objectives

  • You will be able to define what influencer marketing is.
  • You will be able to identify the best influencers for your organization.
  • You will be able to recognize the different types of influencers.
  • You will be able to review how your influencer marketing campaign can be a success.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Introduction to Influencer Marketing
  • What Is an Influencer?
  • What Is Influencer Marketing?
  • Why Use Influencer Marketing?
Types of Influencers
  • Nano Influencer
  • Micro Influencer
  • Macro Influencer
  • Mega Influencer
Influencer Marketing Strategy
  • Where to Find Influencers
    • TikTokĀ®
    • InstagramĀ®
  • Hashtags
    • What Are They?
    • How to Use Them
  • How to Approach Influencers
Measuring Success
  • Post-Engagement
  • Website Traffic
  • Increased Donations
Recap/Questions and Answers
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • CPE 1.2 including Communications and Marketing 1.2
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.2 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications and Marketing for 1.2 hours. Prerequisite: basic knowledge of nonprofit governance issues. Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     

Who should attend?

This live webinar is designed for accountants, executive directors, officers, board members, controllers, CFOs, and tax managers.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Erika Taylor Montgomery

Erika Taylor Montgomery

Three Girls Media, Inc.

  • CEO and Founder of Three Girls Media, Inc.
  • Successfully led major marketing, social media, influencer, and public relations campaigns for companies in retail, food service, entertainment, and dozens of other industries
  • Named Best Female Marketing & PR CEO from Global CEO Excellence Awards, 2021; named Best Female Marketing & PR CEO in the Global 100, 2021; named one of the Top 200 CEOs in America by CEO Monthly Magazine, 2020
  • Host of a highly successful marketing podcast: Two Minute Marketing Tips
  • Former Marketing Director for the Multiple Sclerosis Society
  • Can be contacted at 408-218-2391 or [email protected]
Danielle Winski

Danielle Winski

Three Girls Media, Inc.

  • Director of Marketing and PR at Three Girls Media, Inc.
  • Has years of experience in the field of PR and marketing
  • Through open communication, transparent actions, and shared accomplishments, she has built positive and lasting relationships with clients, influencers, and the media
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 409394
Published 2022
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