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OnDemand Webinar

Fundraising Analytics for Nonprofits

Analytics is a science used by the leading corporations across the globe for understanding customer behavior, prioritizing sales teams, and bringing efficiency to business processes. The leading nonprofits use analytics to understand their donor universe, identify prospects, segment direct marketing, and provide timely, actionable decision support. In this on-demand webinar, Joshua Birkholz will unpack the application of data science to nonprofit fundraising. Expect to learn what it is, why it should matter to you, how it can help your program be more effective, and why understanding the concepts are beneficial for both large and small fundraising nonprofits.

Learning Objectives:

  • You will be able to define data science and predictive analytics.
  • You will be able to discuss direct marketing segmentation.
  • You will be able to explain reporting and forecasting.
  • You will be able to identify what's next for analytics in fundraising.

Runtime: 91 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Introduction to the Field of Analytics

  • Defining Data Science and Predictive Analytics
  • Usage Across Business Sectors
  • Usage in Fundraising for Nonprofits

Application of Analytics to Fundraising

  • Prospecting
  • Direct Marketing Segmentation
  • Reporting and Forecasting

What's Next for Analytics in Fundraising

  • Future Applications
  • Getting Started at My Nonprofit
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on January 28, 2014.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Joshua Birkholz

Joshua Birkholz

Bentz Whaley Flessner

  • Principal at the International Fundraising Consulting Firm, Bentz Whaley Flessner
  • Founder of the analytics service, DonorCast
  • Has built predictive analytics programs, streamlined fundraising infrastructure, and ushered organizational change for leading nonprofits in higher education, health care, and human services throughout the world
  • Writer of the top-selling book, Fundraising Analytics: Using Data to Guide Strategy
  • #4 on the list of America‚Äôs Top 40 Most Effective Fundraising Consultants, from The Business of Giving
  • Leading global innovator in fundraising infrastructure and organizational change for nonprofit development
  • Can be contacted at 952-921-0111 or [email protected]
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 391867
Published 2014
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