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Donor Retention Strategies for Nonprofit Organizations

You know how important retaining donors is to your organization - take away valuable tips to keep your donors active.

Donor retention is at an all-time low. We're not keeping our donors involved! The three keys words in fundraising are - relationships, relationships, relationships. In this session, we will discuss why people give or don't give to nonprofit organizations and why they stop giving! We will talk about the today's donors - what to expect from them, what they're looking for, and how to approach them. We will share methods for identifying the donors who have an interest in your organization and how to build a lasting relationship with them that will lead to an ultimate gift.

Runtime: 88 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Is Donor Retention Important?

  • The FEP Project

The Psychology of Philanthropy

  • Why Do People Give/Not Give/Stop Giving/Keep Giving?

How Do We Find and Keep Donors?

  • Identification
  • Cultivation
  • Stewardship

How Do We Create Lasting Relationships With Our Donors?

  • What the New Donor Is Looking for
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 16, 2015.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Linda Lysakowski, ACFRE

Linda Lysakowski, ACFRE

Linda Lysakowski, LLC

  • President of Linda Lysakowski, LLC
  • A senior herself, and caregiver to a senior, is one of just over 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation
  • Wrote Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a Capital Campaign?; wrote workbook Raise More Money from Your Business Community: The Workbook, Fundraising for the GENIUS, 1st and 2nd editions; contributing author to The Fundraising Feasibility Study - It’s Not About the Money and YOU and Your Nonprofit Board; co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook; and co-wrote The Essential Nonprofit Fundraising Handbook, The New Donor, Nonprofit Strategic Planning, and The Leaky Bucket: What’s Wrong With Your Fundraising ... And How You Can Fix It
  • Can be contacted at www.LindaLysakowski.com or [email protected]
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 396806
Published 2015
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