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Donor Retention Strategies for Nonprofit Organizations

You know how important retaining donors is to your organization - take away valuable tips to keep your donors active.

Donor retention is at an all-time low. We're not keeping our donors involved! The three keys words in fundraising are - relationships, relationships, relationships. In this session, we will discuss why people give or don't give to nonprofit organizations and why they stop giving! We will talk about the today's donors - what to expect from them, what they're looking for, and how to approach them. We will share methods for identifying the donors who have an interest in your organization and how to build a lasting relationship with them that will lead to an ultimate gift.

88 minutes
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Is Donor Retention Important?

  • The FEP Project

The Psychology of Philanthropy

  • Why Do People Give/Not Give/Stop Giving/Keep Giving?

How Do We Find and Keep Donors?

  • Identification
  • Cultivation
  • Stewardship

How Do We Create Lasting Relationships With Our Donors?

  • What the New Donor Is Looking for
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 16, 2015.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Linda Lysakowski, ACFRE

Linda Lysakowski, ACFRE

Linda Lysakowski, LLC

  • Advanced Certified Fundraising Executive (ACFRE) with over 40 years in the development field
  • Managed capital campaigns, aided numerous nonprofits in achieving development goals, and trained 50,000+ professionals globally
  • Author of three dozen books, including works for the nonprofit sector, fiction, and travel
  • Developed and managed 14 online courses for nonprofits
  • Recipient of Outstanding Fundraising Executive awards from AFP chapters in Eastern PA, Las Vegas, and Sierra (NV)
  • International recognition with the Barbara Marion Award for Outstanding Service to AFP
  • Recipient of the Lifetime Achievement Award from the Las Vegas Chapter of AFP
  • Selected training and speaking engagements at the AFP International Conference, regional AFP chapters, and various national and international association conferences
  • Graduate of Alvernia College with majors in banking and finance, theology/philosophy
  • AFP Faculty Training Academy graduate and recipient of two AFP research grants
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 396806
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