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OnDemand Course

Donor Retention Strategies for Nonprofit Organizations

You know how important retaining donors is to your organization - take away valuable tips to keep your donors active.

Donor retention is at an all-time low. We're not keeping our donors involved! The three keys words in fundraising are - relationships, relationships, relationships. In this session, we will discuss why people give or don't give to nonprofit organizations and why they stop giving! We will talk about the today's donors - what to expect from them, what they're looking for, and how to approach them. We will share methods for identifying the donors who have an interest in your organization and how to build a lasting relationship with them that will lead to an ultimate gift.

Runtime: 88 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Is Donor Retention Important?

  • The FEP Project

The Psychology of Philanthropy

  • Why Do People Give/Not Give/Stop Giving/Keep Giving?

How Do We Find and Keep Donors?

  • Identification
  • Cultivation
  • Stewardship

How Do We Create Lasting Relationships With Our Donors?

  • What the New Donor Is Looking for
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 16, 2015.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Linda Lysakowski, ACFRE

Linda Lysakowski, ACFRE

Linda Lysakowski, LLC

  • One of just over 100 professionals worldwide to hold the Advanced Certified Fund-Raising Executive designation
  • During her thirty years in the development field, she has managed capital campaigns, helped dozens of nonprofit organizations achieve their development goals, and has trained more than 40,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty states of the United States
  • Prolific writer, with more than two dozen books published for the nonprofit sector and six in the fiction and travel arena
  • Developed and manages 14 online courses for the nonprofit sector
  • Received the Outstanding Fundraising Executive award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP (Association of Fundraising Professionals), was recognized internationally with the Barbara Marion Award for Outstanding Service to AFP, and will be honored in November with the Lifetime Achievement Award from the Las Vegas Chapter of AFP
  • Has written numerous books including The Development Plan; Charity Channel’s Quick Guide to Creating a Development Plan, Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a Capital Campaign? workbook; Raise More Money from Your Business Community; Raise More Money from Your Business Community - The Workbook; The New Donor (co-author); Fundraising for the GENIUS, 2nd edition; The Fundraising Feasibility Study (contributing author); YOU and Your Nonprofit Board (contributing author); The Leaky Bucket: What’s Wrong With Your Fundraising: And How You Can Fix It (co-author); The Essential Nonprofit Fundraising Handbook (co-author); YOU and Your Nonprofit (co-editor); The Nonprofit Consulting Playbook (co-editor); Nonprofit Strategic Planning (co-author); Recruiting and Training Fundraising Volunteers; and in addition to her full-length books, she has written three AFP Ready reference books and has been published in numerous other publications including International Journal of Nonprofit and Voluntary Sector Marketing, Contributions, Advancing Philanthropy, Associations Now, CASE Currents, Major Gifts Report, Grant Station, New Directions in Philanthropy, and more
  • Selected training and public speaking includes AFP International Conference; AFP Hemispheric Conference; dozens of regional and local AFP chapters throughout North America; various statewide associations including PANO, OANO, UNA; nonprofit management centers in TN, OK, TX; numerous national and international association conferences including Variety International, Ronald McDonald House Charities, Junior Achievement, U.S. Tennis Association, Points of Light Foundation, The Centre on Philanthropy, Bermuda, and the United States Olympic Committee; a variety of educational conferences sponsored by CASE, AHP, ALDE, CMA, AACSB, GPA, and others
  • Graduate, with majors in banking and finance, theology/philosophy from Alvernia College in Reading, PA; graduate of AFP’s Faculty Training Academy and has received two AFP research grants
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 396806
Published 2015
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