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Creating a Powerful Campaign for Giving Tuesday

Understand and establish a detailed plan, set clear goals, establish a campaign page, identify their audience and find a message that inspires them to give.

Many nonprofits operate on tight budgets. Tight budgets can limit the size and reach of a fundraising campaign such as Giving Tuesday. Securing new donors can be costly with low success rates. It is not uncommon for a nonprofit to spend money on campaigns to gain new donors only to fall short. Finding creative and fresh ways to get the most bang for the buck is critical. They may have heard about the Giving Day concept, yet, have no idea how to create a plan and set it into motion. They also do not understand how to engage their audience and motivate them into action by participating in a Giving Day Campaign- thus ensuring the nonprofit is well positioned, funded, and able to fulfill their mission for the year ahead. This topic helps the people responsible for a nonprofit's budget and program coordination, to understand and establish a detailed plan, set clear goals, establish a campaign page, identify their audience and find a message that inspires them to give. Giving Day is a giant opportunity to share your nonprofits story, cultivate donors, engage supporters, and build awareness around your organizations mission. This information lays out the many resources and tools available to help build excitement and secure donations.

Runtime: 86 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Kicking off the Season of Giving

  • What Exactly Is Giving Tuesday?
  • Start Planning Early
  • Evaluate Your Resources
  • Establish a Killer Team- Divide the Tasks to Multiply Success

It's All About the Details

  • Create a Detailed Plan
  • Who Is Your Audience and What Message Will Best Inspire Them
  • Set Clear Goals
  • Set up a Campaign Page With Donation Meter
  • Create a Name for Your Campaign

Resources and Tools

  • Fundraising Platforms
  • Branding Materials
  • Local Community

How to Build Buzz and Solicit Donations on Your Giving Day

  • Letters- Old Fashioned Snail Mail Timed to Arrive 3 Days Before Giving Day
  • Personal Phone Calls Asking for People to Make a Donation
  • Emails- Before and During
  • Breakfast or Lunch Meetings- Invite Local Businesses, and Current or Past Sponsors
  • Press Releases
  • Leverage the Power of Social Media
  • Host an Event
  • Sell
  • Partner With a Company Foundation or Major Donor to Match Donations
  • Bring in an Influencer

Metrics

  • Not All Metrics Are Created Equal
  • Performance Measurement
  • Test, Evaluate and Learn
  • Set Goals and Share
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on November 6, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Katie Miller

Katie Miller

Liberty Family Outreach

  • Program coordinator, Liberty Family Outreach
  • Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
  • Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
  • Break out speaker at Houston’s Social Media Day Conference June 27, 2019
  • 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
  • Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 403825
Published 2019
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