Lorman offers professional resources regarding COVID-19 and the 2020 Election

Show navigation

Available in:

OnDemand Course
MP3 Download

Communication Plan Essentials for Nonprofits

Pick up best practices for connecting and engaging with constituents as well as the public.

Many nonprofit organizations fail to recognize just how important it is to create a communication plan. As a nonprofit, time and money are often in short supply. Developing a strategy and creating a clear communication plan will protect time and money which will then allow your message and work to make a deeper impact. After all, everything your organization does should revolve around its message. This information will show you how to develop a strategy for all your communication needs and connect all your nonprofit communications with a polished approach. This topic teaches the persons responsible for a nonprofits communication how to create a template that details how to plan, launch, promote, recruit, and follow up. The material also explains how to create a communications calendar, establish brand consistency, identify what to do in the event of a crisis and how to respond appropriately, and is designed to teach a complete communication plan that will include a process for review, evaluation and adjustments for the future.

Runtime: 87 minutes
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Strategize

  • Who What When of Your Communications Plan
  • Create a Template-How to Plan, Launch, Promote, Recruit, Follow up
  • Develop a Communications Calendar

Setting Goals That Motivate You and Your Team

  • Keep in Touch: Set a Communications Goal-Inform, Update, Increase Followers/Customer Base,
  • Learn the Best Tools for Your Voice: Learn How to Assimilate All the Tools Used to Share Your Message Together
  • Creating a Multichannel Communication Approach

Brand Consistency

  • Same Look, Feel and Message
  • Familiarity and Trust
  • Consistent Doesn'T Have to Be Identical

Crisis Mode

  • Before the Crisis
  • Issue or Crisis? Identifying the Difference
  • What Is the Worst Thing That Could Happen?
  • Prepare Your Team to Respond Appropriately

Review and Evaluation

  • Did You Hit Your Initial Goal?
  • How Did You Follow up?
  • Reports
  • Response From Target Audience
  • Adjustments for the Future
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on July 31, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Katie Miller

Katie Miller

Liberty Family Outreach

  • Program coordinator, Liberty Family Outreach
  • Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
  • Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
  • Break out speaker at Houston’s Social Media Day Conference June 27, 2019
  • 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
  • Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 406310
Published 2019, 2020
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!