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OnDemand Course

Writing Copy that TELLS: The Basics of Creating Content Marketing

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today, due to the vast amount of information available at the click of a mouse. This wealth of information has created more sophisticated, demanding, and discerning consumers who now prefer to do their own research, poll their friends, and engage companies before they buy. Therefore, marketers now need a strategy that serves information to and builds relationships with these consumers. That strategy is content marketing. In this on-demand webinar you will learn what content marketing is and, most important, how to do it, to invite those consumers to buy your product or service.

5 Reasons to Order

  • You will learn why telling is the new selling.
  • You will learn how to begin thinking like a journalist - again.
  • You will learn 3 tips to keep your content writing sharp.
  • You will learn why you must go beyond features vs. benefits.
  • You will learn the difference between telling and sharing and why that's important to your success.

Runtime: 64 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What's Content Marketing and Why It's Important

  • 5 Things You Must Remember
  • 5 Things You Must Avoid

How to Think (and Write) Like a Story Teller: An Introduction

  • Getting in Touch With Your Inner Publisher
  • Content Marketing = 5W + 1H
  • Be a Practical Stylist
  • Infuse Life Into Your Prose
  • Become an Observer and Chronicler of Life
  • Become the Customer
  • Create Value
  • Share and Solve
  • Let's Talk Keywords
  • 3 Tips to Keeping Your Writing Sharp

Where Does Content Marketing Show up? How Do I Create in These Media?

  • Blogs
  • Social Media
  • Ebook
  • Whitepaper
  • Customer Success Story
  • FAQ's
  • Videos
  • Podcasting
  • Photographs

Some Real Life Success Stories

  • B2C
  • B2B
  • Government
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on January 14, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Sandra A. Eggers

Sandra A. Eggers

CSC Group, LLC

  • Founder of the CSC Group, LLC, whose mission statement is “Driven to create, to serve and to give”
  • For more than 15 years, Sandra Eggers has been a marketing communications professional, having served clients including Thomson-Reuters, Holiday Inn, the Arthritis Foundation, CNA Life, LaSalle Insurance Services, the Community Foundation for Southeastern Michigan and Kirke-Van Orsdel
  • Her work for clients encompasses both the digital and nondigital spaces
  • Having begun her career as a journalist who gravitated to feature writing, Sandra knows how to tell a compelling story. Her articles have appeared in the Knoxville (Iowa) Journal-Express, The Waterloo/Cedar Falls Courier, Waterloo/Cedar Falls Magazine, Area Business Magazine and ExpertPR
  • In addition to presenting her own marketing seminars, Sandra has shared her practical experience and passion for writing with the Society of Marketing Professionals, The Entrepreneurs Club of America, Eastern Michigan University, The Association of Lutheran Development Executives and the Society of American Pen Women
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392904
Published 2014
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Available in Multiple Formats

Purchase this course and learn on your schedule!