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OnDemand Webinar

Utilizing Site Search Data to Understand Your Customer and Improve User Experience

How can utilizing internal site search data significantly improve user experience and improve conversions? Order this OnDemand Webinar and learn how to implement site search tracking, gain insight into website roadblocks and implement changes based on data to give your site visitors what they are looking for. This is a comprehensive session designed for both entry level and intermediate level marketers seeking ways to improve user experience.

5 Reasons to Order

  • Find out how to implement site search tracking
  • Learn how to analyze site search data
  • Hear best practices for optimizing internal search
  • Discover tools that will help you analyze key metrics
  • Improve your customer experience and increase your bottom line!

Runtime: 53 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview of Site Search

  • What Is Site Search?
  • Why Site Search Data Is Important

Implementing Site Search Tracking

  • Google® Analytics Set Up
  • What If I Don't Have Site Search?
    • How to Get It
    • Google® Analytics Workarounds

Analyzing the Data

  • Beginner's Analysis
    • When Did Visitors Use Site Search?
    • How Do Visitors Who Searched Compare to Those Who Didn't?
    • What Terms Did Visitors Use?
    • What Categories Did Visitors Search?
  • Advanced Analysis
    • Where Did Visitors Begin Their Searches?
    • Which Pages Did Visitors Find?
    • Are Visitors Getting the Right Content/Products?
    • Are Visitors Refining Their Search Queries?
    • How Often Do Visitors Leave the Site Directly After Using Site Search?
  • Audience Segmentation
    • Interest
    • Research
    • Consideration

Implementing Changes Based on Data

  • How Can I Change My Site, Based on the Data?
    • Optimize Internal Search (Best Practices)
    • Test Page and Site Layout
    • Add Content
    • Offer New Products/Services/Features
  • How Do I Know If My Changes Improved the User Experience?
    • Key Metrics
    • Tools (In Page Analytics and Google® Website Optimizer)

Reporting

  • Custom Reporting
  • Trending
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on April 6, 2011.

Call 1-866-352-9540 for further credit information.

  • CMM 0.5
     
  • This seminar has been approved for inclusion in the Certificate of Marketing Merit Program and qualifies for 0.5 credit. Each seminar that qualifies for credit toward the CMM has been approved by the Association of Strategic Marketing. Please visit http://www.associationofmarketing.org/cmm/.
     
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Rachel Andersen

Rachel Andersen

Anvil Media, Inc.

  • Account director at Anvil Media, Inc. in Portland, Oregon
  • Responsible for the strategic development and execution of countless SEO, PPC and social marketing campaigns
  • Upon joining Anvil Media, Inc. in 2006, she has worked with clients such as PC World, Borders, Real Networks, Oregon State University and Grand America Hotel & Resorts
  • Expertise in all aspects of search engine marketing and specializes in SEO for the publishing and hospitality industries
  • Regular contributor to Search Engine Journal and has been published in Search Marketing Standard
  • Spoken at various conferences including, Digital Journalism Camp and Oregon’s Society of Professional Journalists
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 387630
Published 2011
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Available in Multiple Formats

Purchase this course and learn on your schedule!