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OnDemand Webinar

Using Social Media to Monitor Your Brand

In the digital world, the consumer has more power than ever, especially with the emergence of social media. Many companies are facing significant online reputation problems, but what are they doing about it? Many aren't doing anything at all, and it is hurting their reputation, credibility and sales. This OnDemand Webinar will help you better understand many of the current challenges that companies are facing when it comes to their online reputation, and how to turn these challenges into opportunities. The program will guide you through the process of how to monitor and manage any negative press, reviews or online content utilizing a number of different tools. Failing to be proactive in managing your online reputation is detrimental to any business, but even if you're in this position, there is a way out.

5 Reasons to Order

  • Learn the importance of monitoring your online brand
  • Find out how your online reputation is hurting your bottom line
  • Turn social media challenges into opportunities
  • Discover how to monitor and manage negative reviews
  • Improve your online reputation and credibility

Runtime: 65 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Online Reputation Management (ORM) Overview

  • Landscape
  • Challenges
  • Opportunities

ORM Strategies

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC)
  • Social Media
  • SEM Public Relations (SEM PR)

Tools

  • Google® Alerts
  • Hootsuite
  • Social Mention
  • More...
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 13, 2011.

Call 1-866-352-9540 for further credit information.

  • CMM 0.5
     
  • This seminar has been approved for inclusion in the Certificate of Marketing Merit Program and qualifies for 0.5 credit. Each seminar that qualifies for credit toward the CMM has been approved by the Association of Strategic Marketing. Please visit http://www.associationofmarketing.org/cmm/.
     
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

John McPhee

John McPhee

Formic Media, Inc.

  • Vice president of Formic Media
  • More than 10 years of digital marketing experience in PPC, SEO and social media
  • Worked in an agency setting for the last 8 years working with clients on digital marketing efforts, including PPC, SEO and social media
  • Google® AdWords® and Google® Analytics certified
  • Presented at SEMA (largest auto show in the world), ASM, private workshops, SEMpdx, local business associations
  • Sits on board of directors for SEMpdx
  • Can be contacted at [email protected] or 503-517-9059 x122
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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With This Course

Access to all training products for one year
$699/year

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With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

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Product ID: 388846
Published 2011
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Available in Multiple Formats

Purchase this course and learn on your schedule!