In the digital world, the consumer has more power than ever, especially with the emergence of social media.
Many companies are facing significant online reputation problems, but what are they doing about it? Many aren't doing anything at all, and it is hurting their reputation, credibility and sales. This OnDemand Webinar will help you better understand many of the current challenges that companies are facing when it comes to their online reputation, and how to turn these challenges into opportunities. The program will guide you through the process of how to monitor and manage any negative press, reviews or online content utilizing a number of different tools. Failing to be proactive in managing your online reputation is detrimental to any business, but even if you're in this position, there is a way out. 5 Reasons to Order •Learn the importance of monitoring your online brand •Find out how your online reputation is hurting your bottom line •Turn social media challenges into opportunities •Discover how to monitor and manage negative reviews •Improve your online reputation and credibility
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Online Reputation Management (ORM) Overview
- Landscape
- Challenges
- Opportunities
ORM Strategies
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Social Media
- SEM Public Relations (SEM PR)
Tools
- Google® Alerts
- Hootsuite
- Social Mention
- More...
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 13, 2011.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
John McPhee
Formic Media, Inc.
- Vice president of Formic Media
- More than 10 years of digital marketing experience in PPC, SEO and social media
- Worked in an agency setting for the last 8 years working with clients on digital marketing efforts, including PPC, SEO and social media
- Google® AdWords® and Google® Analytics certified
- Presented at SEMA (largest auto show in the world), ASM, private workshops, SEMpdx, local business associations
- Sits on board of directors for SEMpdx
- Can be contacted at [email protected] or 503-517-9059 x122
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
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- Course Manuals
- Executive Reports
- White Papers and Articles
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- State Specific Credit Tracker
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Questions? Call 877-296-2169 to speak with a real person.
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