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OnDemand Webinar

Techniques for Integrating Social Media and Mobile Marketing

Mobile phone adoption is at 5 billion globally. The app industry is exploding in correlation. Social media is the norm and garners high brand expectations from consumers and clients alike. So how do you, as a brand marketer take advantage of the mobile-social opportunity and at the same time do it right and align effective resources?

This OnDemand Webinar will teach you how to create a mobile-social marketing strategy that works for your business. You will gain a strong understanding of how to align your assets and customer expectations to mobile through social. You will learn how to leverage the multiple opportunities customer engagement and viral marketing in this sphere through such tactics as QRCode campaigns, in-app promotions, customized business apps for your brand, in-venue penetration, SMS to social lead generation and more.

Finally, you will be walked through a successful case study of mobile-social integration from a known brand. You will learn about the actionable steps to take to serve your customers on their mobile devices through effective social engagement.

5 Reasons to Order

  • Learn how to create a Mobile-Social marketing strategy that works for your business
  • Understand how to leverage QRCodes, in-app promotions, customized business apps and more
  • See a successful case study of Mobile-Social Integration from a known brand
  • Discover the steps to take to serve your customers on their mobile devices
  • Learn how to drive social engagement

Runtime: 45 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Mobile and Social Usage: Today and Tomorrow. Convergence

Strategy for the Social/Mobile Integration

  • Social Goal Setting: Engaging the Customer
  • Review of Current Programs and Content Optimization
  • Review of Customer Platform, App Type, Location Needs
  • App or Responsive Design?

Mobile/Social Integration Methods

  • Leveraging In-App Opportunities (Facebook®, foursquare®, Twitter®, Pinterest®)
  • In-Venue Engagement
  • Product Promotions
  • QR Code Usage
  • SMS
  • App Ownership

   

Case Study

Top 10 Actions to Take

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on January 29, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Jasmine Sandler

Jasmine Sandler

Agent-cy Online Marketing, Inc.

  • LinkedIn® book writer: “Branding & Sales: The LinkedIn® Way” on Amazon®
  • CEO of Agent-cy Online Marketing, Inc., full-service online marketing and PR agency since 2006
  • Current practice areas include online branding, online PR, social media marketing and search marketing
  • Social media corporate strategist, SEO corporate consultant
  • Early adopter of social media; developed and sold social network in 2001
  • 15 years of client and agency experience in online marketing strategy and program management
  • Ongoing speaker and contributing writer for Association of Strategic Marketing, ClickZ.com, Online Marketing Institute, PRNEWS, Search Engine Strategies, Small Business Technology, The New York Enterprise Report and Direct Marketing Association
  • Conducts regular webinars, webcasts, seminars and workshops
  • Wrote several publications: LinkedIn® Marketing - “Branding & Sales: The LinkedIn® Way” (Amazon®) and Writing Content for Search “PRNEWS Guidebook Vol. 4” (Amazon®)
  • M.B.A. degree, University of Miami
  • Can be contacted at http://www.agent-cy.com, www.jasminesandler.com, 212-520-6607 or [email protected]
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 390938
Published 2013
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