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OnDemand Course

Strategies for Successful Merging of Email and Video

Email is evolving and video is becoming more prevalent in today's email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?

This OnDemand Webinar will cover everything you need to know about video in email so you can get started today.  From creative design to email client support for video, you will learn what you need to know about video emails so you can make an informed decision about including video in your email program today. This program will show through examples and case studies from the field what works and what doesn't. This OnDemand Webinar will close with a short question and answer session, so you can be sure you'll get the specific information you need.

5 Reasons to Order

  • Discover why you should be using video in email to drive engagement and response
  • Learn which email programs support video in email and what video formats you can use
  • Understand how to coordinate using video in campaigns and where to find existing content
  • Learn how to get started, producing your own video using free tools
  • Get examples of techniques and best practices from the field

87 minutes
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Are Videos Really Effective in Email?

  • Who's Using It and Why
  • Video Effects on Conversion and ROI

Planning Video in Email Campaigns

  • Using Content Calendars to Coordinate It All
  • Tips for Repurposing Content and Using UGC
  • Overview of Technical Requirements and Considerations

With vs. In Video Emails

  • What's the Difference Between Video
  • What Email Clients Support Video
  • Examples of Each Type of Video Campaign

Building Video Content

  • Acceptable Formats
  • Filming and Editing Your Video
  • Run Times and Other Concerns for Videos for Email

Examples From the Field of Video Emails

  • More Video Email Stats
  • Case Study of Video Usage
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on October 16, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Luke Glasner

Luke Glasner

Glasner Consulting

  • Founder and principal at Glasner Consulting offering analysis, strategy, optimization/integration services in email, search and social media
  • Experienced Internet professional, creating his first website in 1996
  • Participated on NYU team in 2010 Google┬« Challenge, placing in the Top 10% worldwide
  • International ECHO Award Judge at the DMA, 2011 to 2013
  • Nationally recognized speaker appearing at events for Association of Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more
  • Certified as an AdWords┬« qualified individual in 2007
  • M.S. degree in integrated marketing, with a concentration in marketing analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst
  • Can be contacted at 201.885.6245 or [email protected]
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!


  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 390376
Published 2012
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Available in Multiple Formats

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