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OnDemand Course

Strategies for Retaining Unsubscribers

A healthy email list is the foundation of all email marketing programs, but what happens when someone hits unsubscribe? Is that it? Is the relationship over? The good news is that the relationship is not over! What it does is open new channels of communication and provides you a way to improve all of your content that is distributed in all digital marketing. Looking beyond the unsubscribe, you learn how to improve the content that drives all online interaction and leverage social media, SEO and word of mouth to stay top of mind with your customers and engage new ones. After this OnDemand Webinar, you will have a practical and proactive plan to keep those who unsubscribe engaged and techniques to attract the new customers you want.

5 Reasons to Order

  • Discover how to use unsubscribe feedback to improve your current email program
  • Learn how to leverage social media, SEO and word of mouth to engage customers
  • Hear different techniques that will help you attract the customers you want
  • Find out what channels of communication, other than email, your customers prefer
  • Get the information you need to keep those who unsubscribe engaged

76 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Unsubscribing From Your Emails: What Does It Really Mean?

  • Leverage Feedback From Unsubscribe to Determine the Why and How to Improve Current Program
  • Using the Feedback as a Gift to Increase the Relevance of the Content in Your Email Program and Other Digital Channels
  • Unsubscribe Is Not the End of Your Relationship-Determine What Other Channels of Communication Are Right for the Individuals If Email Is Not Their First Choice

Cannot Get to the Inbox? There Are Many Other Easy Ways to Get Your Email Content Noticed

  • Leverage Your Participation in Social Media Networks to Extend Your Content Reach and Power up Your Relationships
  • Use the Power of Your Email Readers and Their Social Media Networks to Increase the Reach of Your Content
  • Blogs, Search Engine Optimization and Communities Carry Your Email Content Beyond the Inbox and Top of Mind for Those Who Have Unsubscribed

Using Social Media and Other Digital Channels to Capture and Keep Online Attention

  • Develop a Practical and Productive Social Media Marketing Strategy
  • Use the Right Social Media Tools to Reach the Audience You Want
  • Create the Best Content That Will Power Your Digital Communications and Keep Them Coming Back
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 3, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Heidi Tobias Wong

Heidi Tobias Wong

Constant Contact

Heidi Tobias

  • Senior manager of Distance Learning at Constant Contact
  • Leads a team of online marketing experts who develop and run both live and ondemand, web based, hands on workshops covering a spectrum of online marketing strategies, techniques and best practices
  • More than 17 years of experience in traditional, online and social media marketing serving Business to Business, Business to Consumer and Nonprofits
  • Graphic Design and Marketing providing her with a unique perspective on what works and what does not work for online marketing in the real world
  • Multiple degrees in Web Technologies, Worcester Polytechnic Institute
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!


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  • State Specific Credit Tracker
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Product ID: 388997
Published 2012
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