Show navigation

Available in:

OnDemand Webinar

Why Mobile Personalization and Hyperlocal Content is the Future of Digital

Responsive design has been a buzzword over the last few years. It essentially means that the design molds to the device that it is viewed on. Regardless if the user is looking at the design on a computer, tablet, mobile device, or television, a responsive design shapes and adjusts to the screen size and device type. 2014 is the year of mobile personalization and hyperlocalized content. Users expect the content they consume to be more and more personalized and relevant to them specifically. Because of this, it is critical that brands understand the context in which the user is attempting to view the content and then to personalize the experience based on that specific data. By viewing this on-demand webinar you will learn about best practices in responsive design, mobile personalization and localization and how to decide whether a mobile app or a mobile website is most appropriate for your brand or business.

5 Reasons to Order

  • You will learn how to decide whether a mobile website or mobile app is more suited for your brand or business.
  • You will learn how to use analytics to better customize your mobile user experience.
  • You will learn about the future of localization and hyperlocal mobile content.
  • You will learn how to increase conversions and revenue through mobile channels.
  • You will learn about responsive design and its pros and cons.

Runtime: 50 minutes
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Discuss the "State of Mobile"

  • Mobile vs. Tablet
  • Mobile Use Cases
  • Responsive Mobile Design + Examples

Why Personalized Content Is the Future of Digital and How Mobile Is at the Helm

  • Best Practices for Personalization and Customized Content Delivery via Mobile (Using Data and Insights)
  • How It Can Lead to Increased Conversions/Revenue
  • How Hyperlocal (Geo Based) Content Is the Future of Mobile and Advertising

Mobile Website vs. Mobile App

  • Differences and Similarities
  • The Formula (How to Decide)
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 10, 2014.

Call 1-866-352-9540 for further credit information.

Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Adam Deflorian

Adam Deflorian

AZDS Interactive Group

  • Founder/CEO of AZDS Interactive Group – a luxury brand-focused interactive advertising agency located in Denver and Los Angeles
  • Clients include Starwood Hotels & Resorts, Montage Hotels & Resorts, ETC Hotels, and Sotheby’s International Realty
  • Published in Arizona Daily Star
  • Published in The Journal of Hospitality Financial and Technology Professionals (HITECH CONFERENCE)
  • Guest lecturer for graduate and undergraduate mobile/social classes at Daniels College of Business – University of Denver
  • Can be contacted at [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 393789
Published 2014
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!