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Meta Tag Importance in Search Engine Optimization

Meta tags continue to play an ongoing role in SEO, but they are often misunderstood. There are still many that believe that meta tags are all that is required to "do SEO", but this is no longer the case. However, meta tags still play a vital role in SEO, just as part of a larger picture.

Order this on-demand webinar to see what this new role is, and how to get this important piece of your overall SEO strategy on a sound footing to create a solid foundation for the rest of your SEO efforts.

5 Reasons to Order

  • You will learn what role meta tags fill in the SEO picture, and perspective on why they are only a piece of SEO.
  • You will learn which meta tag impacts search rankings.
  • You will learn which meta tag impacts click through rate on search results.
  • You will learn which meta tag you can ignore.
  • You will learn how new meta tags such as noindex and nofollow work, and when to use them.

Runtime: 58 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Context for Meta Tags

  • How They Used to Be Huge Factor in SEO
  • Role Has Changed in Significant Ways
  • Still Play a Vital Role, but as Part of a Larger Picture

Title Tags - the Most Important Tag of All

  • Role of Keyword Research
  • The Golden Rules of Title Tags

Meta Description Tag

  • Not Used in Ranking
  • It's Role in CTR
  • When Used by Google®
  • Guidelines for How to Write Good Ones

Meta Keywords Tag

  • No Impact on Ranking
  • No Impact on CTR
  • Rules for Implementation

WordPress® Plugins

  • WordPress® Does Not Allow You to Set Meta Tags by Default
  • Outline of Some Plugins That Allow You to Set Them

Other Content Management Systems

  • Importance of Verifying Capability Prior to Selection of a CMS
  • There Are CMS Systems That Do Not Allow Title Tags to Be Set by Page
  • Don't Buy Those
  • Known Good CMS'

Noindex and Nofollow

  • Basic Function
  • Implementation
  • Use Cases

Other Types Of Tags

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on August 14, 2013.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Eric Enge

Stone Temple Consulting

  • CEO of Stone Temple Consulting, a more than 25 person SEO firm with offices in Massachusetts and California
  • Lead co-writer of The Art of SEO (http://oreilly.com/catalog/9780596518875) along with Rand Fishkin, Stephan Spencer and Jessie Stricchiola
  • Writes a column on SEO for Search Engine Land (http://www.searchengineland.com)
  • Writes a column on SEO for Search Engine Watch (http://www.searchenginewatch.com)
  • Interviews prominent search industry luminaries including Google® and Bing® employees on the Stone Temple blog (http://www.stonetemple.com/blog)
  • Featured speaker at Search Marketing Expo events across North America
  • Featured speaker at Search Engine Strategies events across North America
  • Featured speaker at Pubcon events across North America
  • Can be contacted at [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

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Product ID: 392125
Published 2013
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