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Blogging for Businesses: Inbound Marketing at Its Finest

A corporate website alone is simply not enough these days. Social media and blogging have quickly become essential tools to help market your business, and new developments are being made all the time. You've got to stay on top of the latest trends if you want to discover and utilize the hottest new strategies to stay ahead of the competition. Attend this ondemand webinar and improve your corporate blog to increase profitability.

Benefits for You

- Why blogging is so important for business growth today

- What kind of engaging content do your readers want to see?

- Effective social media tactics to support your blog

- The do's and don'ts of blogging for business

- Evaluating the success of your blog


Runtime: 60 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Business Blogging Basics 101

  • Brand Awareness, Lead Generation, and Relationship Building ... Oh My
  • Domains, Hosting and Software
  • Creating an Effective Content Calendar and Strategy

It's Not About You ... It's About Them

  • What Does My Audience Want to Read? How Do I Avoid Overselling?
  • Who the Heck Is Going to Write All This Stuff?
  • Should I Allow Comments? Does It Really Matter How It Looks?

The Good and the Bad for Your Brand

  • Marketing and Social Media for Message Dissemination
  • RSS = Real Simple Strategies
  • Blogging Best Practices - the Do's and Don'ts

Blogger Radio WII-FM: What's in It for Me?

  • Creating a Measurability Plan
  • Who Exactly Is Reading This Anyway?
  • New Strategies - Don't Be Afraid to Try Something New
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 8, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Nicole M. Pace

Nicole M. Pace

Change of Pace

  • Accomplished communications professional with more than 12 years of professional work experience in the advertising, marketing and higher education industries
  • Taught courses at Kean University, Brookdale Community College, and Ocean County College for six years as an energetic and motivational Communications professor
  • At present, Nicole enjoys assisting clients with their public speaking, public relations, marketing, social media and copywriting projects as an independent communications consultant and owner of Change of Pace Communications
  • Has been blogging personally and professionally for more than eight years
  • Active member of Toastmasters International, and the National Association of Professional Women (NAPW)
  • M.A. degree in communications, Marist College in Poughkeepsie, NY
  • B.A. degree in communications, The Richard Stockton College of New Jersey in Pomona, NJ
  • Can be contacted at www.changeofpace.biz, on Facebook┬« at www.facebook.com/CommCoachPace and on Twitter┬« at www.twitter.com/CommCoachPace
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
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  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 394694
Published 2014
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Available in Multiple Formats

Purchase this course and learn on your schedule!