Available in:

OnDemand Course

Integrating Social Media and Search Strategies

For marketers, search and social media have become inextricably linked. According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors. Kent Lewis of Anvil Media, Inc. will outline the importance of social signals to search as well as strategies to integrate the two disciplines. Strategies include social profile optimization, content marketing, connecting with influencers, and utilizing social media as a focus group. Not only will you understand the importance of this convergence, but also take away actionable items on how to begin integrating your search and social efforts today.

5 Reasons to Order

  • Understand the impact of creating and optimizing social media profiles
  • Gain insight into content marketing strategies that maximize social buzz
  • Learn how to identify and connect with industry influencers to enhance credibility and visibility
  • Discover new opportunities to evolve your business and products based on customer feedback
  • Apply best practices in social media integration to maximize visibility and conversions via search

59 minutes
Certificate of Completion
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Search Engine Optimization

  • The 3 C's of SEO
  • Evolving Impact of Social Signals on SEO
  • Integrating Social Sharing Into Your Digital Marketing

Content Strategies

  • Developing a Strategy Through Social Listening
  • Content Repurposing and Development
  • Leveraging Website and Blog

Social Media Profiles for SEO

  • Claiming and Optimizing
  • Integrating and Managing
  • Developing and Measuring Benchmarks

Marketing Your Content

  • Online Influencer Outreach and PR Channels
  • Paid Social and Search Strategies
  • Integration With Traditional Channels

Measuring Success

  • Visibility (Rankings of Social Profiles and SEO Content)
  • Engagement (Social Mentions, Shares, Comments, Links, etc.)
  • Conversions (Subscribers, Downloads, Trials, Leads, Sales)
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 15, 2013.

Call 1-866-352-9540 for further credit information.

Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder, Anvil Media, Inc.
  • Digital marketing including SEO, paid media advertising, organic social media and content strategy
  • Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
  • Regular contributor to SmartBrief and Business Journals Leadership Trust
  • Member of Portland Advertising Federation, SEMpdx and IABC
  • Bachelor’s degree in business, with a marketing concentration, Western Washington University
  • Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
Purchase Options

Add to Wishlist

More Program Information

Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 392993
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!