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OnDemand Webinar

Integrating LinkedIn(R) with Your Search Strategies

Your target online audience needs to know you are there, you are trustworthy, you are recommended and you are an expert in your field. Once they know this, you and your company will have an abundance of new, qualified leads. Conversely, if they can't find you or do find you but you appear as a skeleton with almost no votes of client confidence, you will just sit and get old waiting for new, qualified leads. In today's web universe for business to business leads, LinkedIn® success and top visibility in natural search lead the way.

So, how can you make this happen against global competition online, both direct and indirect, saturated search marketplaces and millions of "experts" on LinkedIn®? Only by knowing how to first make a market position winning search strategy then combine that with a plan for a highly visible and engaging LinkedIn® presence for both you and your employees/colleagues/company, and finally, by then integrating your Search and LinkedIN strategies ongoing, for ultimate lead gen success.

This OnDemand Webinar shares guidelines for effective search strategies for your business, how to drive top rank for your LinkedIN profile and enagegement and how to use LinkedIN tools to drive credibility. Finally, how to set up and manage all your content vehicles, including your company blog, social pages and web site to drive brand transparency, search visibility and target engagement on the web.


Runtime: 55 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Search Strategy and Social Media Overview

  • Search Strategy Guidelines
  • Social and Search Connection
  • Content Integration

LinkedIn® Optimization

  • How and When to Use LinkedIn® - Executive Profiling
  • Your Profile, Your Employees Profile, Your Corporate Profile
  • Visibility Plan in LinkedIn® - Keywords, Content, Point Person
  • LinkedIn® Tools for Optimization - Contacts, Q&A, Groups

Connecting All the Visibility Points

  • Facebook®, Twitter®, LinkedIn®, Blog, Website Affecting Google®
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on May 23, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Jasmine Sandler

Jasmine Sandler

Agent-cy Online Marketing, Inc.

  • LinkedIn® book writer: “Branding & Sales: The LinkedIn® Way” on Amazon®
  • CEO of Agent-cy Online Marketing, Inc., full-service online marketing and PR agency since 2006
  • Current practice areas include online branding, online PR, social media marketing and search marketing
  • Social media corporate strategist, SEO corporate consultant
  • Early adopter of social media; developed and sold social network in 2001
  • 15 years of client and agency experience in online marketing strategy and program management
  • Ongoing speaker and contributing writer for Association of Strategic Marketing, ClickZ.com, Online Marketing Institute, PRNEWS, Search Engine Strategies, Small Business Technology, The New York Enterprise Report and Direct Marketing Association
  • Conducts regular webinars, webcasts, seminars and workshops
  • Wrote several publications: LinkedIn® Marketing - “Branding & Sales: The LinkedIn® Way” (Amazon®) and Writing Content for Search “PRNEWS Guidebook Vol. 4” (Amazon®)
  • M.B.A. degree, University of Miami
  • Can be contacted at http://www.agent-cy.com, www.jasminesandler.com, 212-520-6607 or [email protected]
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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Product ID: 389603
Published 2012
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