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OnDemand Course

Integrating Email and Social Media

While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration. In this ondemand webinar, we will show you how to go beyond buttons to achieve real integration across email and social media tools. Learn how to use social media and email together to grow leads and customer engagement, find new customers and even drive sales. We will show you several ways to make your email program more social and specific tactics and tools for email integration with Blogs, Facebook® and Twitter®. Discover free tools you can use online to enabling sharing, track responses and how to gain real insight from the data TODAY. Finally, learn advanced integration techniques such as using social media for list hygiene, content creation and identifying brand advocates.

Benefits for You

- Learn why you should be using social media and email together

- Find out how to drive leads, sales and customer engagement using social media

- Discover how to determine sales attribution across channels

- Hear how to clean and build your email list using social media

- Get examples of techniques and best practices from the field


Runtime: 53 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Should You Integrate Email and Social Media?

  • Social Calls to Action in Email - It's More Than a Button
  • Using Content Calendar to Set Frequency and Planning Across Channels

Email and Social Media Integration

  • Tactics for Integrating Email With Facebook®, Twitter® and Pinterest™
  • Email, a Blog's Best Friend
  • Using Social Media for List Hygiene and List Growth
  • Fuelling Cross-Channel Engagement Using Email and Social Media

Measuring Across Email and Social Media

  • Deployment and Tracking Tools for Integrated Programs
  • Social Influencers - How to Identify Them and Empower Them Using Email
  • Engagement Levels and the Halo Effect of Email

Example From the Field of Best Practices

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 3, 2014.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Luke Glasner

Luke Glasner

Glasner Consulting

  • Founder and principal at Glasner Consulting offering analysis, strategy, optimization/integration services in email, search and social media
  • Experienced Internet professional, creating his first website in 1996
  • Participated on NYU team in 2010 Google® Challenge, placing in the Top 10% worldwide
  • International ECHO Award Judge at the DMA, 2011 to 2013
  • Nationally recognized speaker appearing at events for Association of Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more
  • Certified as an AdWords® qualified individual in 2007
  • M.S. degree in integrated marketing, with a concentration in marketing analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst
  • Can be contacted at 201.885.6245 or [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 394648
Published 2014
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