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Live Webinar

30-minute live streaming program
  • December 8
  • 1:00 - 1:30 pm EST

Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

December 8

The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join Tyler Lessard, host of the Creating Connections show and VP Marketing at Vidyard, to learn how to unlock the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Your Audience Craves Video

Video Storytelling Best Practices

What Industry Leaders Are Doing With Video

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for sales managers, sales directors, vice presidents of sales, sales executives, CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators, and other sales and marketing professionals.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was vice president of Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408218
Published 2020
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