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OnDemand Webinar

5 Steps to Better Media Investments

This on-demand webinar will cover the best practices for investing in media to reach your desired demographic. We will give you the inside "how-to" that will allow you to negotiate the best rates and the most value-added for your dollar. This information can save you hundreds of thousands of dollars in advertising.

Benefits for You

- You will learn the resources for best defining your advertising investment dollars.

- You will learn to pay at or below Fair Market Value to talk to your customers.

- You will learn to set the correct metrics for your advertising success.

- You will learn how to save money by finding mistakes.

- You will learn to leverage and dimensionalize your media presence.


Runtime: 56 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Step One: Know Yourself

  • Are You Solving Problems or Are You Selling Your Business? Are You a Newborn Business or Are You Having a Midlife Business Crisis?

Step Two: Who Needs You?

  • The CEO Thinks Everyone Who Rides His Planes Is Just Like Him - but the Research Shows Something Else ... You Can't Buy the Wrong People and Get the Right Return

Step Three: Where Do They Spend Time?

  • Defining the Points of Reference for Your Peoples' Decisions Is Imperative. You Want to Buy Time and Space Where They Look for Answers

Step Four: Fair Market Value Is for Everyone

  • The Media Will Sell You Time and Space at What They Hope You Will Pay. We Will Teach You How to Buy Media at What You Need to Pay to Reach Your Audience and Have a Response. You Don't Work for the Media and You Don't Have to Pay What They Want

Step Five: What Is Your Budget?

  • Setting a Budget That Is Effective and Doesn't Cause Your Business Pain Makes All of the Difference
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on August 5, 2014.

Call 1-866-352-9540 for further credit information.

  • CMM 0.5
     
  • This seminar has been approved for inclusion in the Certificate of Marketing Merit Program and qualifies for 0.5 credit. Each seminar that qualifies for credit toward the CMM has been approved by the Association of Strategic Marketing. Please visit http://www.associationofmarketing.org/cmm/.
     
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Eileen Keller

Eileen Keller

CEO Blitz Media Labs

Eileen Keller, CEO

  • Recognized as one of the foremost media authorities in the world of advertising
  • Recently worked as Cabletron’s marketing director for one of their spin-off companies
  • Started her career at McCann Erickson in Dallas buying time for Coca-Cola USA, before going on to New York and then back to Austin
  • Involved with more than 2,500 clients in her career, from presidential candidates to international placement for Dell and AMD
  • Wrote a textbook on media and has been teaching her craft for more than 20 years, “Blitz or You Are Who You Pretend to Be - The Day to Day Life of a Media Department Employee”
  • Responsible for coordinating the marketing efforts for 70 countries out of London headquarters
  • Currently serves as a member of the Media Managers Advisory Committee for BPA Worldwide, and has been named a member of America’s Professional Who’s Who, a past-president of the Austin Advertising Federation, recipient of the Silver Service Award for her Public Service activity, and was named Educator of the Year in 2004
  • Worked with international clients having multimillion-dollar accounts to small local mom and pop businesses – all of which benefit from her “no-frills” methods of getting the best for less
  • Can be contacted at [email protected]
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Access to all training products for one year
$699/year

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With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

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Product ID: 394086
Published 2014
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Purchase this course and learn on your schedule!