Lorman offers professional resources regarding COVID-19 and the 2020 Election

Available in:

OnDemand Course

Six First Rate Tactics Guaranteed to Turn Cart Abandons into Conversions

With more than two-thirds of shoppers abandoning their carts and billions of dollars in potentially lost revenue at stake, smart merchants rely on abandoned cart marketing programs to stem the tide. Well-crafted strategies marry science and art to hold onto every potential order. Today's elite programs also take advantage of this rich opportunity to foster customer loyalty, increase satisfaction and boost customer lifetime value. From the practical and psychological reasons shoppers abandon their carts to the metrics and tools that make a difference, we'll explore the key drivers and can't miss tactics that connect with shoppers and produce powerful results in this on-demand webinar.

5 Reasons to Order

  • The shifting reasons and hidden trends behind shopping cart abandonment
  • Post abandonment email practices that captivate today's distracted shoppers
  • Ad retargeting refinements that zero in on cart vs. site abandoners
  • How to put social media to work to recapture lost revenue
  • Best practices for measuring and monitoring cart abandonment causes and remedies

Runtime: 53 minutes
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Managing Abandon Cart Is More Important Than Ever

  • High Numbers of Abandon Cart Are Creating Loss of Revenue
  • Solutions Exist That Can Help
  • Trends Showing Increased Distraction for Shoppers

Reasons for Increased Abandoned Cart

  • Path to Purchase Is Now Across Multiple Channels, Times, Devices
  • Educated Buyers Shop for Deals Across Multiple Sites
  • Poor Optimization of Websites, Failing to Engage Customers
  • Lack of Integration Between Promotions, Pricing, Display and Relevant Audience Segments, Leading to a Lack of Engagement

Marketing Techniques to Re-Engage Post Abandonment

  • Proactive Email Campaigns to Target Abandoners and Re-Engage Them
  • Retargeting as a Solution to Draw Shoppers Back in
  • Proactive Promotions to Drive Loyalty and Incent Conversion

Social as a Loyalty Driver and Abandonment Decreaser

  • Using Your Customers' as Brand Advocates
  • Integrated Social to Drive Conversion (Sharing Likes, Feedback, Reviews, etc.)
  • Contests to Increase Audiences, Share Promotions, Increase Engagement

Measuring Results: Abandonment Analytics

  • What Are the Kpis of Cart Abandonment Efforts?
  • What Kind of Results Can You Expect From the Different Techniques (Email, Social, Retargeting, etc.)
  • How to Start Measuring

Summary: How to Get Started

  • What to Try First
  • Priorities on Which to Focus
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on December 6, 2013.

Call 1-866-352-9540 for further credit information.

Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ken Burke

Ken Burke

Marketlive, Inc

  • Founded MarketLive Inc. as Multimedia Live in 1995 with $500 in start-up money
  • Under his guidance it has grown into a leading provider of e-commerce software and related solutions
  • Developer of the MarketLive Intelligent Selling System, MarketLive’s enterprise-class e-commerce application designed to optimize selling opportunities, build relationships with customers and give merchants control over their online merchandising
  • Wrote, Intelligent Selling: The Art & Science of Selling Online
  • Can be contacted at [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 391439
Published 2013
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!