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OnDemand Webinar

How to Create a Complete Video Marketing Strategy

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content. YouTube is a great start, but how can marketers control the buyer's journey on a third-party platform designed to keep viewers from leaving? (Up next - the latest music video). We're here to help explain why you actually need both types of video platforms to create a complete video strategy that can help you drive revenue.


Runtime: 55 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Use Each Platform to Their Highest Potential

Maximize Your Brand's Audience With Video

Convert Engaged Viewers Into Paying Customers

Go Beyond Youtube Views to See Actual ROI on Your Videos

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on September 12, 2019.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Jesse Ariss

Jesse Ariss

Vidyard

Senior Product Marketing Manager

Vidyard

Jesse Ariss lives in the world between product and marketing, helping guide Vidyard’s strategy and direction. Jesse has been passionate about video ever since he got his hands on his Dad’s 8mm video camera 30 years ago and started making short films. When he’s not creating videos, Jesse loves spending time with customers, making sure that he’s closely aligned with their needs and requirements.

Zachary Basner

Zachary Basner

IMPACT

Director of Inbound Training & Video Strategy

IMPACT

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406654
Published 2019
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