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OnDemand Webinar

Optimizing Press Releases for Search and the Social Web: How to Get Your News Seen and Shared by the Right Audiences Online

The Internet has created a real-time, 24-7 news cycle. More Americans get their news online than from newspapers, radio or TV. Three-fourths say they hear of news via email or updates on social media sites (Pew Internet and American Life Project). U.S. newspaper companies drew record traffic to their websites in the first quarter of 2010; more than one-third of all online users visited a newspaper website (Nielsen Online for the Newspaper Association of America). The number one online news site is Yahoo!® News. Google® and other search engines now include news, blog posts, social content, images and videos in their web search results.

This OnDemand Webinar will help you understand how the news business has changed, how people find news and what journalists need from PR today. This program explains how to format news content to rank high in search engines so that it can be found by journalists, bloggers and the public. Not knowing how to prepare your news content correctly and how to optimize it for search means your news will get buried in the mountain of content that gets added to the web every day. This program is vital for those tasked with getting corporate news out to important audiences.

5 Reasons to Order:

  • Discover how search engines rank news content
  • Find out what journalists need from PR today
  • Get step-by-step instructions and a tool to help you optimize news content
  • Discover where people go before they visit news websites
  • Learn how to optimize images and video news content

Runtime: 80 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Changes in the Media Landscape: How Search Behavior and Search Engine Content Has Changed in the Last Two Years

  • How People Search Online, How They View a Search Page
  • How Journalists and Bloggers Find Story Ideas, News, Experts and Background Material for a Story
  • The Changing Needs of Journalists Today - What Journalists and Bloggers Want in a News Release
  • How Search Engines and News Engines Rank Content

The Evolution of the News Release

  • Press Release - Designed for Print Journalists; Audio and Video News Releases - Radio and TV
  • Where People Get Their News Today - What Drives Traffic to News Websites
  • Social Media News Releases With Multimedia Designed for the Social Web

Optimizing the News Content

  • Step-By-Step Instructions on How to Optimize a Page or a Release for Search
  • Optimizing Images
  • Optimizing Video
  • Optimizing News for Facebook®
  • How Best to Integrate News and Social Content For SEO On Your Website
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 25, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Sally Falkow

Sally Falkow

Meritus Media Inc

Sally Falkow, APR

  • President and co-developer of PRESSfeed, the social media newsroom, built on intensive research into how people find and consume news today and what journalists need to do their jobs in today’s 24-7 news cycle
  • Named PR Trainer of the Year 2009 by PR News for social media and PR workshops
  • Her blog, ProactiveReport.com, was one of the first PR blogs and is ranked in the top 10 PR blogs
  • One of the highest rated presenters for PR University and conducts regular seminars and workshops on media relations in the Internet age
  • Taught communication, and consumer and buyer behavior at the university level for five years
  • Trained more than 300 in-house and agency personnel on how to integrate social media into PR and media relations
  • Can be contacted at 626-793-4911 or [email protected]

Previous speaking experience: I have been active in the digital PR and marketing field since 2000. In 2014 I was named to two influencer lists - 2014 Top 50 Social Media Influencers on Twitter and 2014 25 Women Who Rock Social Media (This is the 2nd time I have been on the 25 Women list. Only 3 other women have ever made the list twice.)

I have spoken for Lorman before and I'd like to do so again in 2015. I speak regularly for PR News conferences and I was one of the highest-rated trainers for Bulldog Reporter's PR University.

My areas of expertise are:

Reputation Management

SEO

Content writing - I wrote a book on how to write branded content. It's titled SMART News.

Visual Content

Influencer Marketing

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 389887
Published 2012
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