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OnDemand Course

LinkedIn® Strategies for Attorneys

Find out why you should embrace LinkedIn® for business development and review best practices for using it wisely and efficiently.

Since its launch back in 2003, LinkedIn® has solidified its position as the one essential social media platforms for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still unconvinced as to its value or remain uncertain about how best to use LinkedIn® to their advantage. This topic will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner. In this way, lawyers can turn LinkedIn® into a powerful and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues.

59 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What You Need to Know About LinkedIn®

  • Science vs. Fiction: The Reality of LinkedIn® in 2020
  • Why Lawyers Should Embrace LinkedIn®
  • Privacy Controls: They're Game-Changing

Developing a Complete and Compelling Profile

  • LinkedIn's Algorithm and the Human Brain
  • The 7 Elements of a Complete LinkedIn® Profile
  • Phil's Additional Seven Elements of a Compelling Profile

Who's in Your Network?

  • The Most Commonly Debated LinkedIn® Issue
  • Quality vs. Quantity
  • What You Need to Know About Invitations

Leveraging You on LinkedIn®

  • Growing and Managing Your Connections
  • Getting Social and Being Engaging
  • Building a Personal Brand: Posts and Articles

Taking It to the Next Level

  • To Pay or Not to Pay?
  • LinkedIn® Groups and Company Pages
  • What's Next?
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on September 16, 2020.

Call 1-866-352-9540 for further credit information.

  • CA MCLE 1.0
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.0 CLE hours of participatory credit.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Phil Nugent

Phil Nugent

NCG Strategic Marketing, LLC

  • Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
  • More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
  • Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
  • Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
  • Five years of experience as the director of global marketing of a Fortune 500 company
  • J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
  • Can be contacted at [email protected] or at linkedin.com/in/philnugent/
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Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407713
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