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LinkedIn® Strategies for Attorneys

Find out why you should embrace LinkedIn® for business development and review best practices for using it wisely and efficiently.

Since its launch back in 2003, LinkedIn® has solidified its position as the one essential social media platform for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still unconvinced as to its value or remain uncertain about how best to use LinkedIn® to their advantage. This topic will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner. In this way, lawyers can turn LinkedIn® into a powerful and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues.

Runtime: 85 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why LinkedIn®?

  • Overview
  • Common Misconceptions About LinkedIn®
  • The Reality of LinkedIn®
  • Top Reasons Why Lawyers Should Embrace LinkedIn®

Developing a Complete and Compelling Profile

  • Making a Commitment to LinkedIn®
  • The Most Commonly Debated LinkedIn® Issue
  • Getting Started: Settings, Privacy Controls and Paid Options
  • Best Practices for Completing Your Profile

Leveraging LinkedIn®

  • Growing and Managing Your Connections
  • Leveraging LinkedIn's® Database
  • Skills, Endorsements, Lawyers and Ethics
  • Getting Social With Updates and Publishing

Taking It to the Next Level

  • Leveraging LinkedIn® Groups
  • Company Pages on LinkedIn®
  • Conclusions and What's Next
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 21, 2016.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Phil Nugent

Phil Nugent

NCG Strategic Marketing, LLC

  • Founded NCG Strategic Marketing, LLC, a consulting firm focused on helping attorneys and accountants develop their strategic brand, strengthen their online marketing presence and improve their communications and public relations
  • More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
  • Presented in-depth LinkedIn® training to thousands of professionals, helping them to improve their online presence, overall strategy and everyday tactics
  • Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn®,” PR News Group’s Writer’s Handbook, Vol. 2, 2016
  • Five years of experience as the director of global marketing of a Fortune 500 company
  • J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
  • Can be contacted at [email protected] or at linkedin.com/in/philnugent/
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

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Product ID: 396879
Published 2016
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