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Live Webinar

90-minute live streaming program
  • February 26
  • 1:00 - 2:30 pm EST

FTC Guides for Endorsements and Testimonials in Advertising

February 26

Gain an understanding of why regulations from the FTC are so meaningful when dealing with endorsements and testimonials in advertising.

Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public. By issuing revised Guides Concerning the Use of Endorsements and Testimonials in Advertising, by bringing (and settling) a series of enforcement actions against brands, agencies and the influencers themselves, and by sending letters to those using influencer advertising, the FTC has sought to make it clear that is expects clear disclosures of material connections in compliance with the endorsements rules and other FTC principles.

This information will review definitions in the guidelines set by the FTC on influencer marketing; the FTC’s expectations for influencer disclosures, monitoring and training by advertisers; and the breakdown on several legal cases where companies and/or influencers have been penalized. Review recent warnings and announcements by the commission on “naughty” and “nice” words; what native advertising means, and when disclosures are required in content. Learn best practices on how to comply with the rules across social media channels and different types of advertising.

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Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is the Big Deal?
  • What Are the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising?
  • What Do We Mean When We Talk About Disclosure of Material Connections?
Why Is This My Problem?
  • Who Is Enforcing the Law?
  • Who Are the Targets?
  • What Are the Potential Penalties?
When Do I Have to Disclose?
  • Lord and Taylor
  • Warner Bros.
  • Instagram® Letters
Where Do I Disclose?
  • Disclosures Need to Be Clear and Unavoidable
  • Will the Social Media Platform Widgets Be Enough?
How Do I Disclose? What Do I Need to Say?
  • Naughty and Nice List
  • FTC Guidance
Is There Anything Else I Need to Worry About?
What Are the Government's Expectations for Compliance?
  • Monitoring
  • Enforcement
  • Influencer Agreements
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

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  • AK CLE 1.5
     
  • Alaska attorneys may receive 1.5 hours of continuing legal education for completing this program. Please contact the Alaska Bar Association or go to www.alaskabar.org for details regarding reciprocity with other states.
     
  • AL CLE 1.5
     
  • This course or a portion thereof has been approved by the Alabama State Mandatory Continuing Legal Education Commission for a maximum of 1.5 hours credit.
     
  • AR CLE 1.5
     
  • This course has been approved for 1.5 hours of CLE by the Arkansas CLE Board.
     
  • Arizona CLE 1.5
     
  • The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity may qualify for up to 1.5 hours toward your annual CLE requirement for the State Bar of Arizona.
     
  • CA MCLE 1.5
     
  • Lorman Business Center, Inc. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
     
  • CO CLE 2.0
     
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  • CT CLE 1.5
     
  • Neither the Connecticut Judicial Branch nor the Commission on Minimum Continuing Legal Education approve or accredit CLE providers or activities. This course has been approved for CLE credit in jurisdictions aside from CT and therefore it automatically meets the content and delivery requirements in Connecticut. Credit is based on a 60 minute credit hour and shall be awarded as follows: 1.5 CLE credit(s).
     
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  • This program has been approved by the Delaware Commission on Continuing Legal Education for 1.5 hours of CLE credit.
     
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  • GA CLE 1.5
     
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  • HI CLE 1.5
     
  • This program was approved by the Hawaii State Board of Continuing Legal Education for 1.5 CLE credit hours.
     
  • IA CLE 1.5
     
  • FTC Guides for Endorsements and Testimonials in Advertising is accredited under the regulations of the Iowa Supreme Court Commission on Continuing Legal Education. It is planned that this program will provide up to a maximum of 1.5 hours of credit toward the mandatory continuing legal education requirements under the Iowa rule.
     
  • IL CLE 1.5
     
  • This course was approved for a total of 1.5 hours of MCLE Credit by the Illinois MCLE Board.
     
  • IN CLE 1.5
     
  • This program has been approved by the Indiana Commission on Continuing Legal Education. Participating attorneys are eligible to receive up to 1.5 hours of Distance Education credit.
     
  • KS CLE 1.5
     
  • This course has been approved by the Kansas Continuing Legal Education Commission for a maximum of 1.5 CLE credit hours.
     
  • LA CLE 1.5 (Pending)
     
  • This program has been submitted to the Louisiana State Bar MCLE Committee for 1.5 CLE hours. Approval pending.
     
  • ME CLE 1.5
     
  • This course has been approved by the State of Maine Board of Overseers of the Bar. Lawyers who complete this course shall receive 1.5 hours of CLE credit under M. Bar R. 12.
     
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  • MO CLE 1.8
     
  • This program has been approved by the Missouri Bar for 1.8 hours of CLE.
     
  • MS CLE 1.5
     
  • This program has been approved by the Mississippi Commission on Continuing Legal Education for a maximum of 1.5 credit hours.
     
  • MT CLE 1.5
     
  • This program has been approved by the Montana Commission of Continuing Legal Education for a total of 1.5 CLE credits.
     
  • NC CLE 1.5 (Pending)
     
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  • This program has been reviewed by the North Dakota Commission for Continuing Legal Education and approved for 1.5 hours of CLE credit.
     
  • NE CLE 1.5
     
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  • NH MCLE 1.5
     
  • NH MCLE does not approve or accredit CLE activities for the NH Minimum CLE requirement. Lorman Education Services believes this course meets the requirement of NH Supreme Court Rule 53 and may qualify for CLE credit(s). Program Length: 90 Minutes.
     
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  • NM CLE 1.5
     
  • This program has been approved by the New Mexico Minimum Continuing Legal Education Board for 1.5 hours of credit.
     
  • NV CLE 1.5
     
  • This program has been approved by the Nevada Board of Continuing Legal Education for 1.5 CLE hours.
     
  • NY CLE 1.5 including Areas of Professional Practice 1.5
     
  • This course has been approved in accordance with the requirements of the New York Continuing Legal Education Board for up to a maximum of 1.5 credit hours in the area(s) of Areas of Professional Practice for 1.50 hours. Each hour may be counted only as satisfying one category of credit. Duplicate credit for the same hour of instruction is not permitted. This course qualifies for both established and newly admitted attorneys. Lorman Business Center, Inc. has a financial hardship guideline. Please contact customer service at 1.866.352.9539 for instructions on how to apply.
     
  • OH CLE 1.5
     
  • This course has been approved by the Ohio Supreme Court Commission on Continuing Legal Education for 1.5 CLE credit hours. Please note that in order to receive OH CLE credit for this audio conference you MUST use the streaming option and enable and complete the required progress checks.
     
  • OK CLE 2.0 including Ethics 0
     
  • This course has been approved by the Mandatory Continuing Legal Education Commission of Oklahoma for a maximum of 2.0 hours credit, of which 0.00 hours are credits covering legal ethics.
     
  • OR CLE 1.5 (Pending)
     
  • MCLE Credit in Oregon is pending.
     
  • PA CLE 1.5
     
  • This Distance Learning program has been approved by the Pennsylvania Continuing Legal Education Board for 1.5 hours of substantive law, practice and procedure CLE credit.
     
  • RI CLE 1.5
     
  • This program has been approved by the Rhode Island Mandatory Continuing Legal Education Commission for 1.5 hours of CLE credit.
     
  • TN CLE 1.5
     
  • This program has been approved as a distance learning format by the Tennessee Commission on Continuing Legal Education for a maximum of 1.5 hours of credit.
     
  • TX MCLE 1.5
     
  • This program has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.5 credit hours. Lorman Education Services is an accredited sponsor, approved by the State Bar of Texas, Committee on MCLE. This program has been approved by the Texas State Bar College for 1.5 hours of CLE credit.
     
  • UT CLE 1.5
     
  • This program has been approved by the Utah State Board of Continuing Legal Education for 1.5 CLE hours.
     
  • VA CLE 1.5
     
  • This program has been approved by the Virginia Mandatory Continuing Legal Education Board for 1.5 CLE credit hours.
     
  • VT CLE 1.5
     
  • This program has been approved by the Mandatory Continuing Legal Education Board of Vermont for 1.5 hours of CLE credit.
     
  • WA CLE 1.5
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.5 hours of Law & Legal Procedure credit.
     
  • WI CLE 1.5
     
  • This program has been approved by the Board of Bar Examiners for 1.5 hours for use toward the Wisconsin Mandatory CLE requirement.
     
  • WV MCLE 1.8
     
  • This program has been approved by the West Virginia State Bar MCLE Commission for 1.8 MCLE hours.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This program is primarily designed for attorneys. Presidents, vice presidents and business owners may also benefit from attending.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Melissa Landau Steinman

Melissa Landau Steinman

Venable LLP

  • Partner in the Washington, D.C. office of Venable LLP
  • Assists companies advertising and marketing their products via traditional and online channels, and advises clients on the federal and state laws applicable to marketing, consumer protection and consumer product safety, with a focus on social media advertising and promotions, including sweepstakes, contests, gift cards, free gifts, coupons and rebates, loyalty programs and advertising to children
  • Has a unique understanding of the law of prize promotions, digital media, and federal and state regulatory law in the U.S. and abroad has led to engagements with a diverse clientele that includes some of the world's largest and most prominent consumer products and services companies; retailers and hospitality providers; media and gaming companies; entertainment personalities; and nonprofits and charitable entities
  • Conducts regular seminars and workshops on social media advertising and marketing, sweepstakes and promotions, loyalty programs, and running global ad campaigns
  • Frequent speaker and writer on topics like social influencers, sweepstakes, gaming, gift cards, loyalty programs, and advertising and promotions on social media
  • Member of the Global Advertising Lawyers’ Alliance, and served two terms as a member of the board of directors of the Brand Activation Association, now part of the Association of National Advertisers
  • Wrote and edited her own Guide to Federal and State Regulation of Advertising, and contributed to the American Bar Association's Consumer Protection Law Developments and Consumer Protection Law Handbook, BAA’s Promotion and Marketing Law (8th ed.), and Globe Law and Business’ International Advertising Law
  • J.D. degree, Harvard Law School; B.A. degree, Columbia University
  • Can be contacted at 202-344-4972 or [email protected]
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 404416
Published 2019
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