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OnDemand Course

Guidance on Product Placement Negotiation Strategies

Gain an understanding of product placement strategies, and better understand the limitations of disclaimers along with regulatory issues involved with this topic.

This topic will give attorneys and business affairs professionals the ability to construct product placements and understand the terms of these deals and the regulatory issues that they present in order to put these deals together and execute them, as well as related native advertising and influencer deals and how the regulatory and compliance issues impact them. You will be able to assist all of the players in the media/content/entertainment businesses in executing product placement successfully and profitably, including guided them on the the regulatory issues and relative risks in different approaches to resolving those issues.

88 minutes
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Product Placement

Sponsorship

Regulators Views

Endorsements

Disclosure

Advertiser Responsibility

Right of Publicity

Lanham Act

Training/Compliance

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

Applications have not yet been submitted for Delaware, Idaho, Kentucky, Maine, New Hampshire, Ohio, Oklahoma, South Carolina, and Wyoming CLE for this course. However, if you are interested in obtaining CLE for any of the listed states or have any additional credit questions please email us at [email protected] or call us at 866-352-9540.

This course was last revised on May 14, 2019.

Call 1-866-352-9540 for further credit information.

  • CA MCLE 1.5
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
     
  • NM CLE 1.5
     
  • This program has been approved by the New Mexico Minimum Continuing Legal Education Board for 1.5 hours of credit.
     
  • OR CLE 1.5
     
  • Approved for 1.5 CLE credits in Oregon.
     
  • WA CLE 1.5
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.5 hours of A/V credit under the Law & Legal Procedure category.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Rick Kurnit

Rick Kurnit

Frankfurt Kurnit Klein & Selz PC

  • Internationally recognized as a leading lawyer in the advertising and marketing services and publishing industries, representing advertisers, advertising agencies, content and media entities
  • Best Lawyer’s New York 2018 Copyright lawyer of the year and first media lawyer of the year
  • Annually recognized in Best Lawyers in six categories: advertising, copyright, entertainment, trademark, intellectual property litigation and media law
  • Has handled many of the leading cases defining the application of intellectual property law to new advertising and marketing communications media, including in the Vanna White, Woody Allen, and Jackie Onassis look-alike cases
  • Editor of GTDT’s books on Right of Publicity Worldwide and Advertising and Marketing Worldwide
  • Co-group leader of the Frankfurt Kurnit Advertising, Public Relations and Marketing group
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!


  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 405513
Published 2019
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Available in Multiple Formats

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