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OnDemand Course

Damage Guidelines for False Advertisement Claims

Learn and understand basic damage guidelines for false advertisement claims.

Many companies are being hit with false advertising lawsuits by competitors or consumers alleging financial injury due to the misleading or false claims in the advertised product or service. This topic will cover the guidelines used by courts to evaluate damage claims in false advertising litigation. You will better understand the models being used to assess damages and learn strategies to defeat damages claims. This information will help companies limit potential exposure in false advertising lawsuits.

90 minutes
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Basic Requirements for Damages in False Advertising Lawsuits

  • Lanham Act Remedies and Requirements
  • State Law Requirements and Remedies
  • Rule 23 Requirements in Consumer False Advertising Cases

Damage Models in False Advertisement Litigation

  • Standing Requirements
  • Proving Lost Sales
  • Price Premium Models for Consumer Cases

Tips and Tools for Defeating Damage Claims

  • Demonstrating Lack of Causation
  • Opposing Certification Based on Inadequate Damage Models
  • Recent Case Trends
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

Applications have not yet been submitted for Delaware, Idaho, Kentucky, Maine, Ohio, Oklahoma, South Carolina, and Wyoming CLE for this course. However, if you are interested in obtaining CLE for any of the listed states or have any additional credit questions please email us at [email protected] or call us at 866-352-9540.

This course was last revised on November 12, 2019.

Call 1-866-352-9540 for further credit information.

  • CA MCLE 1.5
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
     
  • OR CLE 1.5
     
  • Approved for 1.5 CLE credits in Oregon.
     
  • WA CLE 1.5
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.5 hours of A/V credit under the Law & Legal Procedure category.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

Virginia MCLE requirements do not allow approval for programs that do not include an audio or audiovisual component.

This program was previously offered as a live webinar. Virginia MCLE requirements do not allow approval for attendance at duplicate programs.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Robert J. Herrington

Robert J. Herrington

Greenberg Traurig, LLP

  • Partner/shareholder in Greenberg Traurig’s Los Angeles/San Francisco offices; Co-chair of Greenberg Traurig’s class action defense practice
  • Defends Fortune 500 consumer products companies in complex, multiparty commercial litigation, including government enforcement litigation, product defect litigation, and class actions in the areas of false advertising, unfair competition, and products liability
  • Best-selling author of the book Verdict for the Defense (Sutton Hart Press 2011) which offers advice to corporate and business leaders defense strategies to limit companies’ liabilities and keep plaintiffs’ class action attorneys in check; co-author to Class Action Strategy and Practice Guide (ABA Publishing 2018), which discusses the strategies for defeating class certification and the litigation risks faced by companies using emerging technologies, including nanotech and artificial intelligence
  • Recognitions: Class Action Litigation of the Year (2017), Century City Bar Association; Top Attorneys Under 40 for Class Actions (2013-2015), Law360; Product Liability Mass Tort and Class Action Consumer products, Legal 500 United States (2013-18)
  • Memberships include: American Bar Association (litigation section); Association of Business Trial Lawyers Los Angeles; International Bar Association; Century City Bar Association; Los Angeles County Bar Association
  • Can be contacted at [email protected] or 310-586-7816
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!


  • OnDemand Courses
  • Live Webinars
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  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 406575
Published 2019
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