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OnDemand Course

How to Ethically Get Media Coverage as an Attorney

Learn how to ethically contact the media and introduce yourself to reporters as a source for comment on timely issues that have business implications.

Did you see your colleague quoted in the news? Why are reporters calling her and not you? Why do you want to be quoted in the media anyway? Review the guidelines for attorney advertising. Understand ethical considerations to safely speak to a reporter about your own case in litigation or that of another attorney. Being quoted in the media can help you advocate for your client, generate new business, keep you top of mind with referral sources, even attract employees. Reporters are always looking for success; but they won't call you if they don't know who you are, plus you must be mindful of the ethical boundaries before you take their calls.

90 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why You Want to Be in the News and How to Introduce Yourself to a Reporter

  • Reasons to Be Seen in the News
  • Strategy and Format of a Media Profile
  • Identify Media Contacts

Ethical Considerations for Contacting and Speaking With the Media

  • Media Profile and Attorney Advertising
  • Speaking to Reporters as a Source

Contact With the Media Before, During and After a Trial

  • Send a Press Release the Day You File in Court
  • Be Factual in Conversations With Reporters; Beware of Extrajudicial Remarks
  • Prepare for Comments, Regardless of the Trial's Outcome

Questions and Answers

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

Applications have not yet been submitted for Delaware, Idaho, Kentucky, Maine, Ohio, Oklahoma, South Carolina, and Wyoming CLE for this course. However, if you are interested in obtaining CLE for any of the listed states or have any additional credit questions please email us at [email protected] or call us at 866-352-9540.

This course was last revised on December 8, 2020.

Call 1-866-352-9540 for further credit information.

  • AR CLE 1.5 including Ethics 1.5
     
  • This course has been approved for 1.5 hours of CLE by the Arkansas CLE Board, including 1.50 hours of ethics credit.
     
  • CA MCLE 1.5 including Ethics 1.5
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit, of which includes 1.50 hours of ethics credit.
     
  • NM CLE 1.5 including Ethics 1.5
     
  • This program has been approved by the New Mexico Minimum Continuing Legal Education Board for 1.5 hours of credit, including 1.5 hours of ethics credit.
     
  • NV CLE 1.5 including Ethics 1.5
     
  • This program has been approved by the Nevada Board of Continuing Legal Education for 1.5 CLE hours, including 1.50 hours of ethics credit.
     
  • NY CLE 1.5 including Ethics and Professionalism 1.5
     
  • This course has been approved in accordance with the requirements of the New York Continuing Legal Education Board for up to a maximum of 1.5 credit hours in the area(s) of Ethics and Professionalism for 1.50 hours. Each hour may be counted only as satisfying one category of credit. Duplicate credit for the same hour of instruction is not permitted. This course qualifies for credit for established attorneys only. Lorman Business Center, LLC. has a financial hardship guideline. Please contact customer service at 1.866.352.9539 for instructions on how to apply.
     
  • WA CLE 1.5 including Ethics 1.5
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.5 hours of A/V credit, including 1.50 hours of ethics credit.
     
The CLE Code is ONLY a requirement when applying for CLE Credit in New York. Other states do not need to supply the CLE Code to apply for CLE credit.

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

Virginia MCLE requirements do not allow approval for programs that do not include an audio or audiovisual component.

This program was previously offered as a live webinar. Virginia MCLE requirements do not allow approval for attendance at duplicate programs.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Craig Dobson

Craig Dobson

Dobson Law LLC

  • Principal in the office of Dobson Law LLC
  • Practice emphasizes providing ethics advice to lawyers, representing lawyers in disciplinary matters, and practicing immigration and nationality law
  • Speaks nationwide on ethics and professional responsibility matters
  • Author of numerous articles on ethics and professional responsibility and involved extensively in AILA’s Ethics Compendium, a comprehensive ethics resource for immigration lawyers that is now over 700 pages
  • Chair, National Ethics Committee (AILA)
  • Co-chair, Ethics Committee (AILA New York Chapter)
  • Member, Association of Professional Responsibility’s (APRL) Cross-Border Practice Subcommittee
  • Member, Mindfulness & Wellbeing in Law Committee (NYC Bar Association)
  • Member, National Lawyer Wellbeing Committee (AILA)
  • J.D. degree, cum laude, New England School of Law; B.A. degree in philosophy, Furman University
  • Can be contacted at 912-335-4488, [email protected] or @craigdobsonesq
Janet Falk

Janet Falk

Falk Communications And Research

  • Chief Strategist, Falk Communications and Research
  • Practice emphasizes public relations and marketing communications
  • Conducts regular seminars and workshops on numerous aspects of media relations and marketing communications
  • Author of several publications related to the areas of media relations and marketing communications
  • Member, Women Owned Law
  • Ph.D. degree, University of California, San Diego
  • Can be contacted at 212-677-5770, [email protected] or @JanetLFalk
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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  • State Specific Credit Tracker
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Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 408032
Published 2020
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