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OnDemand Course

Increasing Revenue Through Hotel Distribution Channels

The topics of hotel distribution and channel management seem so simple and fundamental - sourcing business or providing easy access to hotel room inventory so that it can be booked by anyone from anywhere to make the most money possible - but in reality, these represent some of the most important, complex, and challenging aspects of the business to manage. Technology advancement, economic pressures, competition, and shifts in consumer behavior are driving disruption. Today's hotelier requires sophisticated knowledge to successfully and competently manage all aspects of a hotel's distribution ecosystem in order to gain competitive advantage. This OnDemand Webinar will focus on what hoteliers should know to about three inter-related aspects of hotel distribution to develop effective distribution strategies and compete successfully in the global hotel market place. These three critical areas include strategic channel management, profit maximization, and social media.


Runtime: 95 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview to Hotel Distribution and Distribution Strategy

  • Overall Health and Outlook of the North American Hotel Industry
  • Strategic Importance of Hotel Distribution
  • Evolution and Managerial Considerations
  • Channel Selection and Management
  • Customer Relationship Management and Serving Guests Across Multiple Channels
  • Core Competencies Required to Achieve Greatness

Profit Maximization

  • Understanding Distribution Models
  • Shifting Focus From Revenue Optimization to Profit Maximization
  • Calculating Customer Acquisition Costs and Profitability Per
  • Dispelling the Myths of Distribution
  • Knowing the Metrics

Social Media

  • Developing an Integrated Social Media and Distribution Strategy
  • Engaging Customers and Developing Relationships
  • Using Analytics for Demographic and Behavioral Targeting
  • Brand Management
  • The Impact of Mobile
  • Measuring Return on Investment

Summary and Key Take-Aways

  • Understanding the Interplay Between the Various Components of a Hotel's Distribution Ecosystem
  • Developing Strategies to Drive Bookings to the Most Favorable and Appropriate Channels With an Eye on the Bottom Line
  • Adopting Metrics to Monitor Performance and Deliver Results
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 22, 2012.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Daniel J. Connolly, Ph.D.

Daniel J. Connolly, Ph.D.

Daniels College of Business, University of Denver

Dr. Daniel J. Connolly

  • Associate professor in the Fritz Knoebel School of Hospitality Management at the University of Denver
  • Recognized thought leader in the area of hospitality information technology strategy
  • Routinely presents his work at professional and academic conferences around the world, is a prolific writer, and is often quoted in the industry trade press on hospitality technology-related matters
  • Has wrote or co-wrote numerous publications, and his book Technology Strategies for the Hospitality Industry (now in its second edition) is the industry’s first book on technology strategy
  • Founding member and executive advisor to Hotel Technology – Next Generation (HTNG) and a past co-chair of the American Hotel and Lodging Association’s Technology and E-Business Committee
Adam Deflorian

Adam Deflorian

AZDS Interactive Group

  • Founder/CEO of AZDS Interactive Group – a luxury brand-focused interactive advertising agency located in Denver and Los Angeles
  • Clients include Starwood Hotels & Resorts, Montage Hotels & Resorts, ETC Hotels, and Sotheby’s International Realty
  • Published in Arizona Daily Star
  • Published in The Journal of Hospitality Financial and Technology Professionals (HITECH CONFERENCE)
  • Guest lecturer for graduate and undergraduate mobile/social classes at Daniels College of Business – University of Denver
  • Can be contacted at [email protected]
Trevor Stuart-Hill

Trevor Stuart-Hill

Revenue Matters

Mr. Trevor Stuart-Hill, CPP, CRME

  • President and founder of Revenue Matters, a Denver based hospitality marketing and revenue management consulting firm
  • Recognized expert on hospitality revenue management and co-writer of one of the industry’s leading books on revenue management: An Introduction to Revenue Management for the Hospitality Industry - Principles and Practices for the Real World
  • Previously served on the leadership team at SynXis, a Sabre Holdings’ business unit, where his responsibilities included account management, strategic business development, and new product development planning for the Americas region
  • Has held executive positions with Destination Hotels & Resorts and Sage Hospitality, where he defined the revenue management practices, pricing and distribution strategies
  • A founding board member the Revenue Management Special Interest Group and past chair of the Travel Internet Advisory Board for Hospitality Sales and Marketing Association International (HSMAI)
  • In 2008, he was recognized as one of the “Top 25 Extraordinary Minds” in the Hospitality and Tourism Industry by HSMAI for outstanding innovation and vision
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 388667
Published 2012
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