Learn how to run an effective parking system in your community that considers revenue and customer service tradeoffs.
An improperly run parking system, perhaps more than any other public asset, has a very real impact on the life of citizens and the success, or not, of a business district. Many public officials do not completely understand the cost of parking, and thus the revenues needed to maintain a healthy, vibrant, and revenue positive program. Parking, when operated and executed properly, can often be self-funded and even contribute monies to the general fund, rather than being a funding drain. This topic helps those responsible for parking decisions understand the cost of parking and how to optimize parking revenues in order to cover debt service, repairs and maintenance, and operating costs. Learn the optimal methods of parking provider procurement and elements of contract negotiation which may not be inherently clear in public parking operations. Even self-operated parking programs face line item expense issues, which when minimized, deliver the same end result as revenue gains. Whether your agency has structured parking at the beginning or end of a life cycle, street parking, or any type of parking asset, this information is critical in optimizing parking revenues for the benefit of your community.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Off Street Parking
- Market Rate Surveys
- Parking Access and Revenue Control Systems (PARCS)
- Functional Design and Optimization
On Street Parking
- Right Pricing Preferred Stalls
- Meter Methods of Operation
- Enforcement
Emerging Technology
- Online Aggregators
- Parking Apps
- TNCs/AVs
Event Parking
- Pre vs. Post Cashier
- Event Handheld Equipment
- Mixed Use Development
Contracts and Expenses
- Operator or Owner Written
- Statement Review
- Expense Line Items
- Operational Assessments
- RFPs
Maintaining Your Asset
- Audits
- Asset Management Plan
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on October 31, 2018.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty

Ashley Hiniker
Walker Parking Consultants
- Operations consultant for Walker Parking Consultants
- Based in the Chicago office covering the Midwest and providing support nationally
- Previously held a director level management role for 7+ years with a private operator
- Experience in commercial, residential, special event, hospitality, airport, and medical projects
- Facilitates and manages studies related to parking operations, due diligence, financial and parking planning, and auditing
- Completes regular engagements with public and private clientele
- Professional affiliations include National Parking Association – Certified Parking Professional (CPP), International Parking Institute; Member of the New Membership Committee, Women In Parking; volunteer
- Can be contacted at [email protected]

Jonathan Wicks
Walker Parking Consultants
- Parking Operations consultant at Walker Parking Consultants
- Joined Walker’s Parking Operations Consulting Group after ten years of leadership positions with private parking operators
- Based out of the Los Angeles office he covers the West Coast and has expertise in all manners of parking including, Class A commercial garages, hotel, event and stadium, on street valet, mixed use, municipalities, off-airport and flat lots
- Developed parking policy and procedures and consulted for the City of Beverly Hills, SFMTA, Starwood, CIM, LBA, the Irvine Company, and the Counties of Santa Clara, Alameda, and Contra Costa
- A forward thinking parking operator who has recently led work in mobile App development and EV implementation
- Articles include “15 Parking Predictions for 2016,” Parking Exec., 11 January 2016; “Q&A with Jonathan Wicks of Walker Parking Consultants,” Parking Exec., 10 April 2015; and “13 Parking Predictions for 2015,” Parking Exec., 13 January 2015
- Can be contacted at [email protected] or on Twitter® @parkingmaster
More Program Information
Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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