Show navigation

Available in:

OnDemand Webinar

Creating a Successful Media Relations Strategy

Be comfortable with the media. Learn practical and proven media relation strategies and methods to protect your community. In an age of social media and a 24-hour news cycle, failing to pay attention to media relations can be a costly error. Even small town communities and the public officials that lead those communities must be prepared for potential high profile crisis situations and challenges, and the barrage of media coverage that will often ensue. The only way to survive is through strategic communications planning and preparation. This topic will help you understand the social media and never off media context in which we live and how media relations can tie directly in with legal and even government relations challenges. You will learn the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.


Runtime: 82 minutes
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Importance of Understanding the Media

  • The 24-Hour News Cycle
  • Telling Your Side of the Story
  • Protecting Your Community/Agency/Public Official's Reputation
  • Practice Makes Perfect

The Policy - Communications Nexus

  • Explaining Complex Issues
  • Driving Your Story
  • Supporting Your Key Policy Allies

Mechanics of the Game

  • Having a Plan to Build on
  • Creating Winning Messages
  • Materials That Can Deliver With Impact
  • Relationship Building With the Media
  • The Increasing Power of Social Media
  • Avoiding the Common Pitfalls
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 27, 2016.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Frank Maisano

Frank Maisano

Bracewell & Giuliani LLP

  • Founding partner, Policy Resolution Group of Bracewell & Giuliani LLP
  • More than 20 years of experience in strategic and media communications
  • Former top communications advisor in the U.S. Congress for four U.S. Representatives and one U.S. Senator
  • Recognized as the leading media expert nationally in the field of energy and environmental issues
  • M.B.A. degree, Johns Hopkins University; B.A. degree, Hillsdale College
  • Can be contacted at [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 399184
Published 2016
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!